Manager SEO

3 weeks ago

gurugram, India Publicis Groupe Full time

Job Description

Your responsibilities as a Manager (SEO) –
 Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages 
 Implement link building campaigns in coordination with client SEO goals 
 Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals 
 Monitor and evaluate search results and search performance across the major search channels 
 Communication to team and management on project development, timelines, and results 
 Work closely with the other team members to meet client goals 
 Responsible for developing and implementing effective search engine optimization (SEO) strategies. 
 Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities. Managing offsite and onsite optimization projects and reporting on performance. 
 You’ll also oversee paid search campaigns to ensure their success

Qualifications

You will fit right in if you have –
 Any graduate (Specialization in Marketing, Digital Technologies, Business Management or 
relevant field would be preferred
 years of experience in media domain 
 Individual contributor role / Team handling role
 4-6 Years’ experience in Search Engine Optimization (SEO) (Candidates with core experience in executing SEO tech audits will be preferred)
 Strong understanding of SEO tools: AHREFs, SEMrush, Google Search Console, Similar Web, etc. 
 Strong understanding of SEO concepts across On-Page, Off-Page and Technical SEO
 Strong understanding of SEO Strategy as a whole and its implementation
 Experience doing SEO audits (Site, technical and competitive) and UX analysis. 
 Experience doing Keyword research, meta suggestions, body copy optimization and 
copywriting. 
 Experience doing unlinked mentions, disavow suggestions, co-citation analysis, content gap and competitive gap analysis. 
 Experience doing reports and presenting it to clients. 
 Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool 
 Experience with Google Search Console 
 Experience working with Screaming frog, Ahref, SEMrush, Moz, or any other SEO software/tool
 Analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role

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