Web Analytics Expert

2 weeks ago

Mumbai Metropolitan Region, India Uplers Full time

We are currently seeking a Web Analytics Expert to join our team .In this role, you would be expected to lead all Google Analytics-related projects and tasks in the company. You will need to understand the business requirements and needs and build the right measurement and tracking foundations. With out-of-the-box thinking, you will have to connect the dots between the different departments, existing databases and analytics platforms in order to create one coherent picture.


Job Description :

In this role, you would be expected to lead all Google Analytics-related projects and tasks in the company. You will need to understand the business requirements and needs and build the right measurement and tracking foundations. With out-of-the-box thinking, you will have to connect the dots between the different departments, existing databases and analytics platforms in order to create one coherent picture.

Successfully prepare, plan, and implement Google Analytics 4 on multiple client accounts

Implement, customize & maintain GA4 on all of the client’s assets (some are direct clients, and some are through another agency so there will be multiple account logins involved)

Perform audits of GA-UA and GA4 accounts to ensure that everything is being tracked properly

Address basic and advanced tracking needs including cross-domain tracking, rollup properties, eCommerce, server-side Google Tag Manager, data warehouse integrations and more

Create measurement frameworks and update annotation spreadsheets to identify tracking gaps and then fix them

Track objectives, KPIs and audiences in Google Data Studio (Looker Studio) dashboards and reports

Rewire all of the tables and Looker Studio dashboards that are currently relying on Google Analytics 4

Be the owner of Google Tag Manager and tracking pixels implementation in the company

Communicate with the client on requirement understanding and consultation on the solution of queries.


Skills:

5+ years experience using Google Analytics and Google Tag Manager – GA4 experience is preferred

3+ years experience using Google Data Studio (Looker Studio)

Experience working with Google Analytics API/Facebook API/etc.

Ability to read and understand business needs and creatively develop solutions

Ability to think out of the box, problem solve, move quickly but thoughtfully, and adapt

Hands-on experience with Supermetrics connector is preferred


Educational Qualifications:


B Tech in Computer | From IT Background

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