Search Engine Optimization Specialist
3 months ago
Job description
BASIC FUNCTION:
The key role of Search Engine Optimisation Sepcialist would be and planning, execution, and optimization of our online marketing efforts.He/ She should possess good communication and interpersonal skills. Must be outgoing and a go-getter with a zeal to work with startups and grow with the company. Excellent verbal and written communications skills are a must.
EXPERIENCE: 1- 2 year
PRINCIPLE RESPONSIBILITIES:
Must be proficient in SEO and ORM
Assist in the formulation of strategies to build a lasting digital connection with consumers
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve the user experience
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight into online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
KNOWLEDGE SKILLS AND EXPERIENCE:
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field
ATTITUDE AND WORKING STYLE:
Passionate, Energetic, Hard Working, Punctual, Professional and Ethical
Extrovert, Outgoing, Good at Conversations and a team player
Result orientated and ability to meet deadlines
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