Search Engine Optimization Executive
3 weeks ago
Octet Design Studio is a UI UX Design agency with a focus on setting world-class design and product experiences for our clients. Our ideas combine intuitive designs with state-of-the-art product experiences, catering to the client's goals, and ensuring the success of their market presence.
Responsibilities:
Develop and implement effective SEO strategies to drive organic traffic and improve search rankings.
Optimize website content, including landing pages, blog posts, and product descriptions, for targeted keywords and user intent.
Perform on-page optimization tasks such as meta tags optimization, URL structure optimization, and internal linking strategies.
Conduct technical SEO audits to identify and resolve any issues that may impact website performance and search engine visibility.
Stay up-to-date with the latest SEO trends, algorithms, and best practices to ensure continuous improvement.
Monitor and analyse website analytics, search engine rankings, and user behaviour to identify opportunities for optimization.
Collaborate with the content team to develop and execute content marketing strategies that align with SEO goals.
Provide SEO recommendations and guidance to the design and development teams to ensure SEO-friendly website architecture and user experience.
Stay informed about industry trends and competitors' SEO strategies to maintain a competitive edge.
Requirements:
Proven work experience as an SEO Specialist or similar role in the digital marketing field.
Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
Proficiency in conducting keyword research and analysis.
Familiarity with website analytics tools and ability to derive actionable insights.
Knowledge of HTML, CSS, and website development principles to effectively communicate with the development team.
Excellent analytical and problem-solving skills.
Strong attention to detail and ability to multitask in a fast-paced environment.
Effective communication and teamwork skills to collaborate with cross-functional teams.
Continuous learning mindset to stay updated with the latest SEO trends and strategies.
Preferred Qualifications:
Familiarity with UX principles and the ability to provide insights for improving user experience.
Experience with local SEO and optimizing for mobile search.
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