Senior Copywriter

4 weeks ago

Delhi, India Suwasthi Intense Healthcare Pvt. Ltd Full time

Job Description – Senior Copywriter (Marketing Team)

Location:
Noida Sector 142

Employment Type:
Full-Time

Working days
: 6 DAYS

CTC : UPTO 5 LPA

About Us

At
SUWASTHI
, we are building one of India's fastest-growing D2C Ayurvedic healthcare brands. With a mission to transform lifestyle healthcare through natural and effective solutions, we focus on delivering impactful communication that inspires trust, connects emotionally, and drives action.

We are looking for a
Creative Copywriter
who can craft engaging, conversion-focused ad copies and scripts that resonate with our audience and elevate our brand presence.

Key Responsibilities

  • Write
    engaging, persuasive, and brand-aligned scripts
    for video & static creatives for paid Ads (Meta, YouTube, Google, etc.).
  • Collaborate with the
    design and video teams
    to bring ad ideas to life.
  • Generate
    scroll-stopping ideas
    for creatives that drive conversions and brand recall.
  • Conduct
    A/B testing
    of ad messaging to identify what resonates best with our target audience.
  • Stay updated with
    trends in ad creatives, social media behavior, and competitors.
  • Translate
    product USPs
    into compelling hooks, emotional triggers, and CTA-driven messaging.
  • Work closely with the
    performance marketing team
    to optimize ad copies based on data insights.
  • Transform
    product benefits & customer pain-points
    into emotionally engaging stories and ad hooks.
  • Experiment with
    new ad angles, formats, and storytelling styles
    to connect with health-conscious individuals (25–45 years).
  • Keep track of
    trends in health & wellness, social media, and ad creative best practices.

What We're Looking For (Must-Haves)

  • Proven
    experience in writing ad copy/scripts
    , especially for Meta ads.
  • Strong grasp of
    consumer psychology, ad funnels, and CTA placement.
  • Ability to adapt tone: quirky, premium, emotional, informative – based on product & audience.
  • Basic knowledge of
    short-form video content structure (5–30 seconds).
  • Creative mindset with the ability to
    brainstorm new formats, hooks, and storytelling styles.
  • Skilled in writing
    short, crisp, impactful copy
    for reels, carousels, and static ads.
  • Strong understanding of
    Meta ads structure
    : Hook → Problem → Solution → CTA.
  • Awareness of building
    trust and credibility in the health niche.

Bonus Points If You Have

  • Experience in
    D2C or e-commerce brand copywriting.
  • Familiarity with
    ad performance metrics
    (CTR, CPA, ROAS).
  • Experience working with
    video editors or content creators.
  • Portfolio of
    top-performing ad creatives.

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