Crypto Growth/Social Marketer

4 weeks ago

new delhi, India Brahma Full time
Brahma is a cutting-edge DeFi company committed to optimizing the execution, monitoring, and automation of capital strategies in a multi-chain environment. Our mission is to empower asset managers and pro users with a comprehensive suite of tools for streamlined DeFi operations, automation, and enhanced trading execution while maintaining full custody control. Brahma Console redefines DeFi execution for teams and pro users. Console not only offers the security of Safe wallet custody but also presents advanced workflows, execution capabilities, and access control features. With Console, building a tailor-made DeFi custody and execution environment for your team is now effortless.We are looking for an experienced crypto growth marketer to support and boost the visibility and traction of Brahma’s multi-chain expansion, with a stream of new features constantly launching.
Responsibilities
Twitter Marketing
Conceptualise and execute highly-relevant social media campaigns on Twitter (Aimed at user interaction and signups, as well as pure brand visibility through “shitposting”).Content Creation, Narrative, and Management:
Craft compelling, constant, content across multiple platforms to articulate the value of Brahma’s products, ensuring it resonates with various segments and narratives of the DeFi community (e.g Account Abstraction).Partnership Development:
Identify and develop strategic partnerships with other companies and voices within the DeFi space to expand reach and drive adoption of Brahma products. Launch campaigns with other protocols, partnership, KOL interaction and campaigns.Community Engagement and Management:
Actively engage with the community on Twitter for the brand to be constantly top of mind, together with forums, and other digital platforms to build brand presence and loyalty.Strategic Campaign Management:
Develop and execute innovative marketing strategies to drive user acquisition, engagement, and retention. Collaborate on all phases of campaign management with the marketing team, from concept through analysis, ensuring alignment with broader business objectives.
Qualifications
Must have 1+ year experience marketing at a crypto startup and be chad at Twitter, talking to crypto native audiences.Experience:
Proven experience as a Growth Marketer or similar role with a focus on digital marketing in the technology or finance sectors, preferably in a startup environment.Crypto and Twitter Native
Must have the pulse of the crypto market and CT at all times.Crypto Knowledge:
Strong understanding of the cryptocurrency and DeFi sectors with the ability to translate complex concepts into clear, catchy marketing strategies and posts, thread.Communication Skills:
Excellent writing and communication skills, with the ability to create engaging content and interact effectively with diverse audiences.Innovative Thinking:
Creativity and the ability to think outside the box to devise and implement unique marketing strategies that distinguish Brahma from competitors.
At Brahma, we believe in recognizing excellence and driving personal growth. We offer competitive salaries, ownership in the company, and a fully remote, collaborative, and decentralized work environment where your initiatives and ideas are valued and rewarded. You will have the unique opportunity to learn from a cross-functional team, and explore various aspects of the web3 space and development. As part of our open research environment, you will contribute to shaping the future of a product built on on-chain DeFi rails, with the ultimate goal of making it accessible to every crypto user.Join us on this unique journey, and together, let's shape the future of DeFi asset management.To apply, please submit your CV along with some of the Twitter content you have written, and a few lines explaining why you want to work with Brahma and on Console. We look forward to hearing from you

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