App Marketing Executive
4 weeks ago
App Marketing Associate will be part of the FT growth team and will help user acquisitions for Purplle in south markets. She/he will have complete ownership of growth targets for south markets from paid channels. Will report into Sr. Manager Digital Marketing.
Core Responsibilities:
- Develop and run effective app & remarketing campaigns as per the business objectives & growth targets- Responsible for day-to-day monitoring, reporting and delivery of media plan- Ability to think & act regional basis trends, local nuances and seasonal shifts and plan for inputs- Working with agencies, internal and external stakeholders to plan, execute and deliver plans- Assist in developing plan metrics and responsible for delivery of the KPIs- Analyze media delivery & creatives and suggest improvements / next steps- Regular competitive analysis & benchmarking
Required Skills/ Experience:
- Minimum 1 year experience in App Marketing role- App marketing / App install campaign exposure is a must- University or College degree/diploma in Media, Marketing, Business, or related field- Proficient in digital media planning tools Google Ads, Meta Ads, YouTube ads etc- Proficient with Microsoft excel- Ability to manage app campaigns at scale is a big plus (5Mn+ MAU)- High on energy and problem-solving attitude- Budgets handled >5Cr per month independently or through an agency- Thrives in fast paced environment
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