YouTube SEO Specialist

1 week ago

karnataka, India Punt_Partners Full time
Punt Partners
Punt Partners is a startup that works with brands to drive marketing outcomes using technology.
Location: Mumbai
Type: Contractual with opportunity to convert into full time
We are looking for a talented and experienced YouTube SEO Specialist to optimize our clients’ YouTube channels and videos for search engines and improve their visibility on the platform. The ideal candidate will have a deep understanding of YouTube’s algorithms, SEO best practices, and trends, and will be responsible for driving organic growth and engagement. Please note: preference will be given to candidates who have previously managed a YouTube channel.
Key Responsibilities:
Keyword Research :
Conduct thorough keyword research to identify relevant and high-impact keywords for video titles, descriptions, and tags.
Analyze search trends and competitor content to optimize content strategy.
SEO Strategy Development :
Develop and implement SEO strategies to increase organic reach and visibility of YouTube videos and channels.
Create and refine SEO-optimized video metadata including titles, descriptions, tags, and transcripts.
Performance Analysis :
Monitor and analyze key performance metrics such as view counts, watch time, audience retention, and engagement.
Use data insights to adjust SEO strategies and improve content performance
Content Optimization :
Optimize video content for SEO by incorporating best practices in titles, descriptions, tags, and thumbnails.
Ensure video descriptions include relevant keywords, links, and timestamps.
Algorithm Understanding :
Stay updated with changes in YouTube’s algorithms and adapt SEO strategies accordingly.
Identify opportunities for improving video ranking based on YouTube’s search and recommendation algorithms.
Thumbnail Optimization :
Collaborate with designers to create compelling thumbnails that enhance click-through rates (CTR).
Test and analyze different thumbnail designs for performance improvement.
Audience Engagement :
Optimize engagement strategies by analyzing comment sections and user interactions.
Implement strategies to increase likes, shares, and viewer interactions.
Competitive Analysis :
Conduct competitive analysis to understand what is working for other channels and apply best practices.
Benchmark channel performance against competitors and industry standards.
Tools and Analytics :
Utilize SEO tools such as TubeBuddy, VidIQ, and Google Analytics for keyword research and performance tracking.
Create reports and dashboards to track SEO performance and share insights with the team.
Collaboration :
Work closely with content creators, video editors, and channel managers to ensure cohesive SEO practices.
Provide training and guidance on SEO best practices to other team members.
Qualifications:
Education :
Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
Experience :
Preference will be given to candidates who have managed their own YouTube channels in the past.
Proven experience in SEO with a focus on YouTube or video content.
Demonstrated success in growing YouTube channels through effective SEO strategies.
Skills :
Strong understanding of YouTube’s algorithms, SEO principles, and content trends.
Proficiency with SEO tools (e.g., TubeBuddy, VidIQ, Google Analytics).
Excellent analytical skills and ability to interpret data to make informed decisions.
Strong written and verbal communication skills.
Creative thinking and problem-solving abilities.
Personal Attributes :
Detail-oriented with a passion for staying updated on SEO and YouTube trends.
Ability to work independently and collaboratively in a fast-paced environment.
Strong organizational skills and ability to manage multiple projects simultaneously.
How to Apply
Write in at

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