Brand Manager

3 weeks ago

Pune, India Self-employed Full time

Job Description: Brand Manager – Art TherapyLocation: Warje, Pune (Work From Office)Type: Full-timeExperience: Minimum 6 months (D2C / FMCG / Creative Industry preferred)About Art TherapyArt Therapy is a wellness-driven D2C brand creating paint-by-numbers kits that make art accessible, joyful, and healing. We combine creativity and mindfulness to help people de-stress and reconnect with themselves. As we scale, we are looking for a Brand Manager to build, nurture, and grow our brand identity across all touchpoints.Key Responsibilities Brand Strategy & Identity- Define and maintain brand voice, positioning, and storytelling.- Ensure consistency across packaging, website, social media, and campaigns.- Translate Art Therapy’s mission (“where making becomes healing”) into impactful brand experiences.Content & Marketing- Plan and manage monthly content calendars (social media, campaigns, collaborations).- Create & edit videos for Reels, Shorts, and YouTube.- Write scripts, captions, and campaign copy aligned with brand storytelling.- Work with designers, video editors, and interns to produce creative assets.- Manage influencer collaborations, partnerships, and PR activities.Customer Engagement & Community- Drive engagement in WhatsApp groups, Instagram, and community spaces.- Launch campaigns that strengthen our art + wellness community.- Gather customer feedback and use insights to improve brand communication.Growth & Performance- Track and analyze brand performance metrics (reach, engagement, conversions).- Collaborate with the performance marketing team to align creatives with ads.- Research competitors and market trends in the D2C art & wellness space.

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