Digital Marketing Executive

1 week ago


Surat, Gujarat, India Career Express Pvt Ltd Full time

Job Title: Digital Marketing Executive

Company: Career Express Pvt. Ltd.

Location: Vesu, Surat

Experience: 0-2 years

Employment Type: Full-time

About Career Express:

Career Express is a leading edtech institute that empowers students with the right guidance and strategies to achieve their academic goals.

We facilitate admissions for top universities in India, securing placements in prestigious institutions like IIMs, Delhi University, Mumbai University, NMIMS, Christ University, Symbiosis, and others.

Job Description:

We seek a skilled Digital Marketing Executive to develop and implement digital marketing strategies across multiple platforms.

Key Responsibilities:

  • Create and execute comprehensive digital marketing plans to promote Career Express.
  • Manage search engine optimization (SEO) to enhance website visibility and rankings.
  • Oversee social media marketing (SMM) campaigns across LinkedIn, YouTube, and Instagram.
  • Execute performance marketing campaigns, ensuring optimal return on investment (ROI).
  • Establish and maintain API connections for marketing integrations.
  • Build and manage social media channels, ensuring consistent branding and audience engagement.
  • Design and execute integrated marketing campaigns using both digital and non-digital platforms.
  • Coordinate with marketing agencies for campaign execution, creatives, and related tasks.
  • Develop creative content strategies to engage our target audience.

Key Skills and Requirements:

  • Strong understanding of SEO, SMM, and performance marketing principles.
  • Ability to manage and optimize digital platforms like LinkedIn, YouTube, and Instagram.
  • Knowledge of API integrations and marketing automation tools.
  • Excellent planning and execution skills for integrated marketing campaigns.
  • Strong communication and follow-up skills for agency collaborations.
  • Creative thinker with strong technical expertise.
  • Proactive, dynamic, and a quick learner.

Benefits:

  • Opportunity to work in a fast-growing edtech company.
  • Hands-on experience with diverse marketing strategies.
  • Collaborative and learning-focused work environment.


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