Marketing Coordinator

2 weeks ago


haryana, India “Insta Group – Full service Brand activation, POS & Retail Displays – Exhibition Stands & Events Full time
The ideal candidate will assist in all areas of marketing lead generation and marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives.
Minimum Experience Required: 5 years in a product marketing role
Job Summary: The Marketing Coordinator is responsible for supporting the
development and execution of marketing strategies to promote our products and
services. The ideal candidate will have at least 5 years of experience in a product
marketing role, with a strong understanding of marketing principles and techniques. This
role requires a creative thinker with excellent communication and project management
skills.
Key Responsibilities:
1. Develop and Implement Marketing Plans:
 Assist in the development and execution of marketing plans and strategies to
promote our products and services.
 Collaborate with the marketing team to identify target audiences and develop
marketing campaigns that engage and resonate with customers.
2. Product Marketing:
 Conduct market research to understand customer needs, market trends, and
competitive landscape.
 Develop product positioning and messaging that differentiates our products in the
market.
 Create marketing collateral, including product guides, presentations, and sales
enablement materials.
3. Digital Marketing:
 Assist in the creation and optimization of digital marketing campaigns across
various channels, including email, social media, and online advertising.
 Monitor and analyze the performance of digital marketing campaigns, providing
insights and recommendations for improvement.
4. Content Creation:
 Write and edit content for marketing materials, including website copy, blog
posts, and social media posts.
 Coordinate with designers, writers, and other stakeholders to develop engaging
and compelling content.
5. Event Coordination:
 Assist in the planning and execution of marketing events, including trade shows,
conferences, and product launches.
 Coordinate logistics, manage vendor relationships, and ensure that events are
executed smoothly and within budget.
Skills and Qualifications:
 Bachelor's degree in Marketing, Business, or related field.
 Minimum of 5 years of experience in a product marketing role.
 Strong understanding of marketing principles and techniques.
 Excellent communication and writing skills.
 Creative thinker with the ability to develop innovative marketing strategies.
 Strong project management skills with the ability to manage multiple projects
simultaneously.
 Proficiency in digital marketing tools and platforms, including email marketing
software, social media management tools, and analytics platforms.
 Experience with event planning and coordination is a plus.

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