Digital Marketing Manager

2 weeks ago

tamil nadu, India ContractIO Full time
Position: Digital Marketing Manager
Location: Coimbatore
About ContractIO:
ContractIO is at the forefront of transforming document intelligence and streamlining the due diligence process through the power of AI. The revolutionary Cube from ContractIO makes Commercial Real Estate (CRE) due diligence and contract obligation management smarter, facilitating a more efficient and user-friendly experience. By harnessing the capabilities of AI, ContractIO is redefining how businesses approach document-related tasks, offering enhanced efficiency and ease of use. With ContractIO's innovative solutions, navigating the complexities of CRE due diligence and contract management becomes a seamless and intelligent process. Experience a new era in document intelligence with ContractIO, where advanced technology meets the demands of modern business practices.
Role Overview:
As the Digital Marketing Manager at ContractIO, you will be responsible for developing and executing digital marketing strategies to drive brand awareness, engagement, and lead generation. You will play a crucial role in enhancing our online presence and establishing ContractIO as a trusted authority in the field of Contract Intelligence. Your primary focus will be on leveraging various digital channels to effectively reach our target audience and drive business growth.
Responsibilities:
Digital Marketing Strategy and Execution:
Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
Plan and execute digital campaigns across various channels, including but not limited to email marketing, social media, search engine marketing (SEM), display advertising, and content syndication.
Collaborate with cross-functional teams to ensure alignment between marketing initiatives and product/service offerings
Audience Engagement and Lead Generation:
Identify target audience segments and develop targeted digital marketing campaigns to engage and nurture leads throughout the buyer's journey.
Optimize digital marketing funnels to maximize lead generation and conversion rates.
Implement lead scoring and lead nurturing strategies to effectively manage and qualify leads.
Content Marketing and Distribution:
Collaborate with the content team to develop and distribute high-quality, engaging content across digital channels.
Leverage content assets such as blog posts, white papers, case studies, and videos to drive traffic, engagement, and conversions.
Optimize content distribution strategies to increase visibility and reach within target audience segments.
SEO and Website Optimization:
Conduct keyword research and implement on-page and off-page SEO best practices to improve website visibility and organic traffic.
Optimize website content, structure, and performance to enhance user experience and conversion rates.
Monitor website analytics and make data-driven recommendations for continuous improvement.
Campaign Performance Analysis and Reporting:
Track and analyze the performance of digital marketing campaigns using web analytics tools and marketing automation platforms.
Generate regular reports on key performance metrics, including website traffic, lead acquisition, conversion rates, and ROI.
Use insights from performance analysis to optimize campaign strategies and tactics.

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