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Performance Marketing Analyst

2 months ago

mumbai, India The Sleep Company Full time

Position: Performance Marketing Analyst

Experience: Fresher with digital marketing training/internship experience - 0 – 1 Yrs

Job Description:

· Campaign Management :

  • Monitor and update daily performance metrics

· Data Analysis :

  • Collect and analyze data from various sources to evaluate campaign performance and identify trends or insights.
  • Prepare regular reports on key performance indicators (KPIs) such as conversion rates, click-through rates (CTR), and cost per acquisition (CPA).

· Budget Management :

  • Assist in managing and allocating advertising budgets effectively to maximize performance.
  • Monitor spending across channels to ensure budgets are on track and adjust allocations as needed.

· Keyword and Audience Research :

  • Conduct keyword research to identify new opportunities and optimize existing campaigns.
  • Analyze target audiences and demographics to refine ad targeting and improve campaign relevance.

· Creative Collaboration :

  • Work with the creative team to develop compelling ad creatives that align with campaign goals and brand guidelines.
  • Provide feedback on ad copy and visuals to enhance engagement and performance.

· Platform Reporting :

  • Use platform-specific reporting tools to track and report on campaign performance.
  • Stay updated on new features and updates within Google Ads and Meta platforms to leverage opportunities for campaign improvements.

· Continuous Learning :

  • Stay informed about digital marketing trends, industry developments, and emerging platforms.
  • Participate in training sessions and workshops to enhance skills and knowledge in performance marketing.