Marketing Automation Specialist

7 days ago

Pune, India Tru Performance Inc Full time

Role: Marketo SpecialistLocation: Pune (On-site)Type: Full-TimeExperience: 3 – 6 YearsTimings: 3:00 pm – 12:00 amAbout UsTru Performance is a technology-driven company partnering with Fortune 500 enterprises, SMEs, and IT service providers to scale and optimize their businesses. Headquartered in Pune with offices across four continents, we provide an environment of continuous learning, challenging projects, and client-facing opportunities.Role OverviewWe are seeking a Marketo Specialist with strong expertise in Marketo and Salesforce CRM. The ideal candidate will manage and optimize automation workflows, maintain database hygiene, and deliver data-driven insights to enhance marketing effectiveness. Proficiency in Excel and strong communication skills are key to success in this role.Key Responsibilities- Build and manage automated campaigns in Marketo integrated with Salesforce.- Ensure database accuracy and hygiene through data cleaning and validation.- Use Excel (pivot tables, VLOOKUP, reporting) for data management and analysis.- Develop lead nurturing workflows, drip campaigns, and segmentation strategies.- Generate campaign reports and provide actionable insights.- Collaborate with sales and marketing teams to align automation with business goals.- Run A/B tests and ensure compliance with data protection regulations.Qualifications- Bachelor’s degree in marketing, Business, or related field.- Proven experience in Marketo and Salesforce CRM.- Strong skills in Excel for data management.- Excellent verbal and written communication skills.- Marketo certification is a plus.- Basic knowledge of HTML/CSS for email customization preferred.

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