Senior Executive

3 weeks ago

Gurugram, India zingbus Full time

About the Company:

  • Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.
  • We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.
  • Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Ventures.

Position:

Senior Executive - offline Marketing (Brand)

Location:

Gurgaon

Role Overview:

We are looking for a dynamic and detail-oriented professional to drive Zingbus' offline brand experience and marketing efforts. This role will focus on ensuring consistent branding across all offline touchpoints, from bus branding, uniform standardization to lounges, hoardings, and on-ground marketing activations. The candidate will coordinate with vendors, manage operations alignment, and drive visibility mechanisms to ensure the brand experience is consistently executed across locations.

What you will do:

Branding Standardization & Implementation

  • Define and maintain
    brand consistency

across
buses, lounges, uniforms, and other offline assets

.
- Develop
branding guidelines

for offline touchpoints and ensure compliance across all Zingbus assets.
- Work closely with vendors to execute
bus branding, uniforms, and other physical branding assets

while ensuring high-quality output.
- Collaborate with
the Operations team

to enforce branding across buses and maintain consistency in execution.
- Implement
visibility mechanisms

to track branding effectiveness and maintain standardization.

Vendor & Operations Coordination

  • Manage relationships with
    vendors and suppliers

for
printing, uniform manufacturing, and branding execution

.
- Work closely with the
Operations team

to ensure timely and proper implementation of branding across locations.
- Regularly audit and assess
branding quality and maintenance

in buses and physical locations.

Offline Marketing & Activations

  • Plan and execute
    offline marketing initiatives

including
hoardings, transit branding, bus stop branding, and agent activations

.
- Identify and execute
on-ground branding

opportunities to enhance Zingbus' presence across cities.
- Work on
innovative branding activations

at high-footfall locations such as terminals and bus lounges.
- Track
marketing effectiveness

of offline campaigns and optimize for better engagement and ROI.

What we are looking for:

  • 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
  • Strong understanding of offline branding execution, vendor coordination, and operations alignment.
  • Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
  • Ability to manage multiple projects simultaneously and work with cross-functional teams.
  • Strong negotiation and relationship management skills for vendor coordination.
  • Detail-oriented with a passion for brand consistency and execution excellence.

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