Marketing Manager

1 week ago

Bengaluru, Karnataka, India Mintobay Full time
Position: Marketing Manager
Location: Bangalore
Experience: 5-8 years
Salary: Upto 15 LPA
Employment Type: Full-time
Job Summary:
We are seeking a dynamic and results-driven Marketing Manager to oversee and execute multi-channel marketing strategies, including Social Media, Performance Marketing, Events, Marketplace Marketing, SEO, and WhatsApp Marketing . The ideal candidate will be responsible for driving brand visibility, lead generation, and customer engagement across all digital and offline touchpoints.
Key Responsibilities:
1.   Social Media Marketing
Plan and execute organic and paid social media campaigns across Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Manage content calendar, engagement strategies, and influencer collaborations.
Track social media performance and optimize based on insights.
2.   Performance Marketing (Paid Ads & Growth Campaigns)
Manage on hands Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and programmatic campaigns .
Optimize CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and conversion rates.
A/B test ad creatives, landing pages, and audience segments.
3.   Marketplace Marketing (Myntra, Amazon, Flipkart, etc.)
Develop marketing strategies for e-commerce marketplaces .
Plan, Create and Manage campaigns on Myntra PLA, Amazon Ads, Flipkart Ads, and other platforms .
Optimize product listings, A+ content, and pricing strategies.
4.   WhatsApp & CRM Marketing
Implement WhatsApp marketing campaigns for engagement and lead nurturing.
Work with automation tools like WhatsApp Business API, Kwikchat etc.
Track campaign performance and optimize based on engagement metrics.
5.   Events & Offline Marketing
Plan and execute corporate events, trade shows, and brand activations .
Coordinate with event agencies, vendors, and stakeholders for smooth execution.
Measure event ROI and engagement.
6.   SEO & Website Management
Develop and execute SEO strategies to improve organic rankings and website traffic.
Optimize on-page, off-page, and technical SEO elements.
Monitor and analyze site performance using Google Analytics, Search Console, and SEO tools (SEMrush etc.) .
Collaborate with content teams to create SEO-friendly content.
Key Requirements:
5-8 years of experience in digital marketing in e-commerce, D2C.
Strong expertise in PPC, social media, SEO, and marketplace marketing .
Hand-on experience with Google Ads, Facebook Ads, LinkedIn Ads, Marketplace ads and CRM platforms .
Hands-on knowledge of Google Analytics, Tag Manager, and marketing automation tools .
Data-driven mindset with strong analytical skills.
Ability to manage multiple campaigns, vendors, and teams efficiently.
Preferred Qualifications:
MBA/PG in Marketing, Digital Marketing, or a related field.
Certifications in Google Ads, Meta Ads, or SEO tools are a plus.
What We Offer:
Opportunity to work with a fast-growing brand .
Work on exciting campaigns across multiple platforms.
A collaborative and growth-driven work culture.

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