Performance Marketing Manager

4 weeks ago

chandigarh, India Mother Sparsh Full time

About the Brand:

Mother Sparsh (backed by ITC) initiated its journey around 4 years back intending to provide best of the skincare/healthcare products for babies and mothers. In a short span, we have made the right innovations by developing the gentlest product for babies and the environment as well. The brand made its mark with India's First "Eco-friendly Water-based wipes" and later launched the "Plant-Powered” baby care range. In this short duration, we have been awarded many prestigious awards and are known among India’s top baby care startups. The brand has registered 4x growth in the last 2 financial quarters & known to be the leading D2C venture in the Indian market.


Performance Marketing Manager – E-commerce (Amazon ads – AMS/Flipkart ads)


Role Overview: -

  • Preliminary product research, keyword research and implementing them organically and inorganically
  • Responsible for day-to-day marketplace activities (including Amazon and Flipkart Ads). Analysing revenue, campaign performance, ACoS, daily ad spends, etc.
  • Plan, create and manage Amazon sponsored ads (Sponsored Products, Sponsored Brands, Sponsored Display, Stores, Video ads etc) campaigns on Amazon Seller Central by formulating strategies and road map for successful delivery of PPC campaigns
  • Provide strategic insights on the campaign performance. Staying on top of current search trends, competition and pay-per-click best practices
  • Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities,
  • Oversee all aspects of performance marketing channels, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Amazon Marketing Services (AMS), Flipkart Ads and other relevant marketplaces.
  • Develop and implement a comprehensive performance marketing strategy for the marketplace, focusing on customer acquisition, retention, and revenue growth.
  • Monitor and report on key performance indicators (KPIs), providing regular updates to senior leadership on marketing performance, insights, and proven experience in performance marketing, with a focus on e-commerce or online marketplaces.
  • Collaborate with internal teams to define campaign objectives, target audience, and messaging to ensure alignment with overall business goals.
  • Manage and optimize marketing budgets, ensuring efficient allocation of resources across channels to maximize ROI and achieve performance targets.
  • Leverage data analytics and market insights to identify trends, evaluate campaign performance, and make data-driven recommendations for continuous improvement.

Qualifications/ Requirements

  • Any Graduate with a strong background in performance marketing, including experience running ads on various marketplaces such as Amazon, Flipkart and other such related platforms.
  • Have hands-on knowledge of AMS Dashboard.
  • Have experience in managing to advertise spending upwards of 15 Lacs/month.


Job Location: Chandigarh

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