Influencer Marketing Manager

4 days ago

Mumbai, India Puretech Digital - A Genesis Company Full time

About the Role:

We're building the next phase of Puretech Digital's Influencer Marketing engine, and we're looking for a strategic hustler to lead the charge. You will work directly with the Vice President to drive 
new business for Influencer Marketing

- both by converting briefs and by actively building your own lead pipeline. This is a high-ownership, high-impact role ideal for someone who enjoys ideating, storytelling, pitching, and prospecting. You won't be involved in execution or campaign delivery - your focus is purely on business 
growth and pre-sales

.

Key Responsibilities:

New Business Conversion

  • Decode client briefs and create insight-led influencer marketing strategy and campaign ideas
  • Suggest platform mix, content formats, influencer categories, and budget splits
  • Work with internal teams to build pitch decks, mocks, and media plans
  • Co-own pitch presentations with the VP – from ideation to client narration
  • Once a campaign is converted, handover the mandate to the IM operations team with clear documentation

Proactive Business Development

  • Identify potential clients, industries, and opportunities where influencer marketing can add value
  • Work with internal teams (SEO, SM, Paid Media) to spot upsell/cross-sell opportunities
  • Network with industry professionals, attend events, and explore collaborations with agencies, platforms, and influencers
  • Build a steady lead pipeline – including outbound pitches, case study sharing, creds decks, cold outreach, and references
  • Maintain an ongoing business tracker, goals, and conversion funnel

What We're Looking For:

Must-Haves

  • 6–10 years of experience in influencer marketing strategy, business development, or brand partnerships
  • Strong understanding of the creator economy, digital platforms, and evolving brand objectives (TOFU to BOFU)
  • Great with storytelling, proposal writing, pitching, and relationship building
  • Confident navigating both structured briefs and open-ended conversations
  • Comfortable with numbers – budgeting, forecasting, media buckets, and ROI mapping

Nice-to-Haves

  • Exposure to BFSI, FMCG, EdTech, Lifestyle, and D2C sectors
  • Prior experience in an agency's new business/ brand solutions/ growth team
  • Familiarity with tools like Qoruz, Culture X, or similar
  • Ability to draft compelling sample scripts/ hooks for influencer campaigns

Soft Skills

  • Go-getter with a sales + strategy mindset. Self-starter and solution mindset.
  • Comfortable in a non-hierarchical, fast-paced, high-trust environment
  • Growth-focused, curious, and always looking for the next big idea or client
  • Excellent communicator and presenter – with both internal teams and external clients

Why Join Us?

  • Help shape and grow the Influencer Marketing vertical at one of India's leading independent digital agencies
  • Work alongside leadership and get hands-on exposure to new-age, content-led growth models
  • Autonomy, visibility, and a clear path to leadership as you prove success in the role
  • Be part of a dynamic team that's rewriting how brands use creators for business outcomes

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