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New Product Development Manager
2 months ago
Location- Delhi/Mumbai
Key Responsibilities:Conduct thorough competition research to analyze products, including textures, formulations, colors, and packaging of new launches.Develop and structure effective programs, with a focus on deriving competitive pricing strategies.Collaborate with interrelated teams, such as Quality Assurance and Design, to deliver product names, copy, claims, and ensure timely product launches and reorders.Deliver regular Product Lifecycle Analysis, Color Development Strategies, NPD performance, and Pricing Strategies to support business objectives.Lead the development and implementation of new pricing structures for the business to drive profitability.Partner with Visual Merchandising (VM), Sales, and Marketing teams to strategize and implement promotional plans.Oversee the overall execution of NPD programs, ensuring timely delivery and adherence to quality standards.Assist in Business Development activities by identifying new opportunities and creating product collateral in line with brand guidelines.Manage product development from concept to launch by conducting market research, generating product requirements, determining specifications, and developing integrated product introduction plans.Maintain strong supplier relationships, ensuring effective collaboration and product delivery.Continuously monitor the competitive landscape through market research, store visits, and customer feedback to identify gaps and new opportunities.Qualifications:Proven experience in product development, pricing strategies, and market research.Strong project management skills with the ability to handle multiple projects simultaneously.Proficiency in developing and executing NPD strategies and lifecycle management.Excellent communication skills and the ability to work collaboratively across teams.Experience in competitive analysis and business development is a plus.