Sr Manager Brand

4 months ago

bangalore, India Paradise Placement Consultancy Full time

Responsibilities

:


• Developing and executing a results-driven, multi-platform brand, and communications strategy for the Company, both at the corporate & business vertical levels.
• Formulate marketing communication plans in line with the business strategy in close coordination with senior management & business teams.
• Design and coordinate advertising campaigns and key brand initiatives to build saliency and awareness across offline and online media.
• Effectively manage all brand communication touchpoints for external and internal purposes including marketing collaterals, corporate presentations, website, social media, blogs, etc.
• Build brand thought leadership with a strategic communication roadmap and develop signature properties for the brand in collaboration with Research, PR, and Business Marketing teams.
• Create brand guidelines adherence framework for consistent brand look ‘n’ feels across business lines.
• Good understanding of Media planning & execution across ATL & BTL media.
• Set up, update, and monitor the marketing communications calendar and event plans.
• Build brand preference and equity amongst key target audiences including employee and external stakeholders.
• Manage brand marketing spending and closely work with vendors and agencies for optimal brand ROIs.

Support stakeholder communications:


• Drive the creative team comprising designers and copywriters to develop and implement best-in-class stakeholder communications (real estate developers, brokers, property buyers, media, industry chambers, etc.) – mailers, reports, social media posts, etc.

Candidates Profile :


• MBA in Marketing with 4-8 years of experience on the brand or agency side.
• A thorough understanding of the dynamics of communications, media, and digital marketing.
• Exposure in the B2C industry or Real Estate services company would be preferred.

Key Skills :

Branding Marketing Direct Marketing B2b Marketing

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