Website and Digital Marketing Manager

5 days ago

Ahmedabad, India Kaushalam Digital Private Limited Full time

Website & Digital Marketing Manager

Employment Type:
Full-time

About the Role

We are seeking a versatile
Website & Digital Marketing Manager
with excellent English and a strong sense of UX/UI. The role will focus on two stages:

  1. Website Build & Setup
    – Using our
    custom CMS tools
    to structure, design, and optimize the website so it is clear, professional, and conversion-focused.
  2. Ongoing Marketing & Growth
    – Running and optimizing digital marketing campaigns (SEO, email, paid ads, content) to drive consistent traffic and sales.

This is a hands-on role where you will manage both the
website experience
and the
marketing performance
.

Key Responsibilities

Website Build & Optimization

  • Build and manage website pages using our
    in-house CMS tools
    .
  • Arrange and structure content with
    strong UX/UI awareness
    to maximize conversions.
  • Review and refine all page content for
    fluent, persuasive English
    and sales impact.
  • Conduct regular website audits (technical, SEO, UX, and content) to ensure peak performance.
  • Ensure fast load times, mobile responsiveness, and user-friendly navigation.

Ongoing Digital Marketing

  • Plan and execute
    SEO strategies
    to improve rankings and organic growth.
  • Run
    PPC campaigns
    (Google Ads, Meta Ads) and optimize for ROI.
  • Manage
    email marketing campaigns
    and ensure messaging is engaging and grammatically correct.
  • Implement
    conversion rate optimization (CRO)
    strategies for landing pages and funnels.
  • Track, analyze, and report performance using
    Google Analytics (GA4), GTM, and other tools
    .
  • Continuously test and refine site layouts, CTAs, and marketing messages to increase sales.

Requirements

  • Experience in
    website management and page-building
    (preferably with
    custom CMS or flexible tools
    ).
  • Strong
    basic UX/UI skills
    — able to arrange content, sections, and layouts for maximum clarity and sales impact.
  • Excellent
    English writing and editing ability
    (must ensure all pages read well and convert).
  • Solid knowledge of
    SEO, PPC, and email marketing
    .
  • Data-driven with hands-on experience in GA4, GTM, or similar tools.
  • Ability to work independently and deliver results.

Preferred Qualifications

  • Prior experience with
    custom CMS platforms
    or no-code/low-code tools.
  • Certifications in SEO, Google Ads, or conversion optimization.
  • Familiarity with landing page best practices and A/B testing.

What We Offer

  • Competitive salary with performance-based incentives.
  • Opportunity to shape and scale the company's digital presence.
  • A collaborative, remote-friendly environment.
  • Long-term growth opportunities in marketing and digital strategy.

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