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Marketing Executive

1 month ago

delhi, India TeamLease Edtech Full time
About TeamLease Edtech
TeamLease Edtech is India’s leading learning solutions company providing comprehensive services across Universities and Corporates: We help Universities launch, run and manage their own Online Programs, help Institutes improve the employability of their students through our skilling programs, and help Corporates upskill & reskill their workforce to improve productivity and build a talent supply chain. TeamLease EdTech provides a modular multi-modal classroom model of learning that works across multiple classrooms - Online, Onsite, On-Job, and Virtual to provide a seamless learning experience to the learner. TL Edtech has an exclusive partnership with 40 of India’s largest Universities across 16 Indian states, trains 3.5 Lakh students on its platform through 9 Indian languages, works with 4500 corporates in their upskilling/skilling initiatives, and manages over 200 degree, diploma, certificate programs.
Job Description
As a Marketing Executive in our dynamic team, you will play a crucial role in shaping and executing effective marketing strategies in the education sector, focusing primarily on the Business-to-Consumer (B2C) segment. Your primary objective will be to connect with and engage our target audience – students and learners – by developing compelling marketing campaigns and creating impactful content.
Key Responsibilities:
● Implement and manage various marketing campaigns, including digital campaigns, email marketing, and social media strategies. This involves coordinating with different teams, overseeing the campaign's creative elements, and ensuring alignment with the brand's goals and objectives.
● Develop and manage content across multiple platforms. This includes creating engaging copy for social media posts, promotional materials, ensuring consistency with the brand's voice and messaging.
● Conducting market research to gather insights about customer trends, preferences, and behaviors. This information is used to inform marketing strategies and tailor campaigns to target audiences more effectively.
● Collaborate with various internal teams, such as sales, product, design, technology and operations, to ensure a cohesive marketing approach.
Education & Experience
● At least 1-2 years of hands-on experience in a marketing role (client servicing experience in an agency will be preferred but is not mandatory)

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