Content Creator

Job Description – Content Creator   Location: Mumbai About the Company: Good Seoul is not just a food brand — it’s a cultural experience. We bring the vibrant, bold, and  delicious world of Korean street food to India, celebrating authenticity with a modern twist. We’re  looking for a passionate Social Media Content Creator who can capture the soul of Korea’s  streets and tell stories that connect, engage, and inspire — one post at a time. Role Overview: As the Content Creator for Good Seoul, you’ll be the visual and narrative voice of  our brand online. From sizzling Rapokki shots to kitchen recipe prep, from aesthetic plating to  real-time customer reactions — you’ll be responsible for creating content that makes people  crave more than just food.  This role blends creative storytelling, short-form video creation, trend awareness, and cultural  intuition — perfect for someone who’s deeply plugged into food, lifestyle, and digital culture.  Key Responsibilities: 1. Content Creation & Curation.  ● Conceptualize and create daily content (Reels, videos, photos, stories, and posts) for  Instagram, YouTube Shorts, and emerging platforms.  ● Capture behind-the-scenes kitchen moments, customer interactions, food prep, and  street-style vibes.  ● Plan, shoot, short-form video content aligned with Good Seoul’s tone — bold, playful,  and culture-forward.  ● Curate and mood-board visual inspiration to keep storytelling fresh, trendy, and  authentic.  ● Shoot on-ground events and capture BTS  2. Campaign & Calendar Execution. ● Collaborate with the Social Media Manager and creative teams to execute content  calendars for product launches, seasonal campaigns, and local events.  ● Manage timely posting, scheduling, and social storytelling.  ● Create visual narratives around menu drops, pop-ups, collaborations, and cultural  festivals (K-pop, etc.).  ● Ensure consistent brand voice and look across all social platforms.  3. Collaboration & Influencer Support.   ● Support influencer & creator collaborations — assist in shoot planning, content  coordination, packaging videos, and repost management.  ● Be present at events, shoots, and activations to capture dynamic on-ground footage.  4. Copywriting & Communication.  ● Write sharp, on-brand captions, hooks, and scripts for Reels and videos.  ● Collaborate with design and marketing teams to maintain visual-verbal consistency.  5. Insights & Growth. ● Track engagement, views, shares, and reach — regularly analyze what’s working and  what’s not.  ● Stay on top of viral trends, formats, audio tracks, and storytelling styles — adapt them for  Good Seoul’s unique identity.  ● Pitch new content ideas, experiments, or series that help grow engagement and brand  love.  Key Skills & Attributes: ● Excellent eye for food styling, composition, and visual storytelling.  ● Strong at short-form video creation and design aesthetics.   ● Knowledge of editing softwares (Adobe Premiere Pro, Photoshop, Canva, After Effects)  is a plus  ● Prior experience with DSLR shooting and lighting  ● Organized, self-driven, and creatively resourceful under tight timelines. Preferred Experience: ● 2 to 3 years minimum of content creation experience, ideally in food, lifestyle, or  youth-centric brands.  ● Background in media, communication, design, or visual arts is a bonus.  ● Prior experience working in brand marketing or content agencies is a plus.  ● Generated content for Genz / Gen Alpha group  Culture Fit: You'll thrive at Good Seoul if you... ● Find beauty in food — the sizzle of a grill, the swirl of sauce, the steam rising off hot  dumplings.  ● Love Korean culture — from street food to K-pop to cultural festivals.  ● Think in content — always spotting a story worth capturing.  ● Are agile, curious, and thrive in fast-paced, experimental environments.  ● Have a street-smart creative energy — confident, bold, and always evolving.  Please Note: Looking for Immediate Joiners only from Mumbai Location.