Adobe Target Developer

2 weeks ago

New Delhi, India Capgemini Full time

Location- PAN IndiaChoosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.Your Role As an Adobe Target Developer, you will be responsible for designing, implementing, and optimizing personalized digital experiences across web and mobile platforms. You will collaborate with cross-functional teams including marketing, analytics, and engineering to deliver data-driven personalization strategies that enhance user engagement and conversion. In This Role You Will Play a Key Role In: Developing and deploying A/B tests, multivariate tests, and personalization campaigns using Adobe Target. Integrating Adobe Target with Adobe Experience Cloud tools such as Adobe Analytics and Adobe Audience Manager. Collaborating with UX/UI designers and content strategists to create tailored user experiences. Analyzing test results and providing actionable insights to stakeholders. Ensuring Adobe Target implementations follow best practices for performance, scalability, and security. Troubleshooting and resolving issues related to campaign delivery and tracking.Top 5 Technical Skills: Adobe Target– Deep expertise in setting up and managing activities, audiences, and offers. JavaScript & HTML/CSS– Strong front-end development skills for implementing and customizing experiences. Adobe Experience Platform (AEP)– Familiarity with Adobe Analytics, Audience Manager, and Launch. Tag Management Systems– Experience with Adobe Launch or other tag managers for deploying Target. Data Analysis & Reporting– Ability to interpret test results using Adobe Analytics or other BI tools.What you'll love about working here You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders. You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work. At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.

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