Sales Officer- Raipur

17 hours ago


Raipur, India Madhu Jayanti International Full time

Role & responsibilities

Role & responsibilities

1. Sales & Business Development

  • Achieve monthly, quarterly, and annual sales targets for the assigned territory.

  • Identify, appoint, and manage distributors/stockists.

  • Expand retail penetration by increasing outlet coverage.

2. Distributor Management

  • Monitor distributor performance and ensure adequate stock availability.

  • Ensure timely order booking, delivery, and payment collection.

  • Conduct regular distributor reviews for sales growth and efficiency.

3. Market Execution

  • Implement trade marketing activities, merchandising, and visibility programs.

  • Ensure correct product placement, pricing, and promotions in the market.

  • Monitor competitor activities and provide market intelligence to the management.

4. Reporting & Compliance

  • Maintain daily sales reports, market visit reports, and sales forecasts.

  • Ensure compliance with company policies and processes.

  • Coordinate with supply chain and accounts for smooth operations.

Must-Have Requirements:

  • Graduation in any discipline (MBA in Sales/Marketing preferred).

  • 5-8 years of experience in FMCG channel sales (Tea, beverages, FMCG, Food Processing industry preferred) with at least 2 years in a supervisory role.

  • Strong distributor/retail network handling experience.

  • Good communication, negotiation, and relationship management skills.

  • Proficiency in MS Office & basic reporting tools.

  • Willingness to travel extensively within the assigned territory.

Good-to-Have:

  • Experience in tea/coffee/beverage/FMCG/Food Processing category.

  • Exposure to rural and urban distribution models.

  • Understanding of trade marketing and promotional execution.


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