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Senior Business Analyst
1 month ago
Readership and subscription behavior
The Business Analyst will play a key role in running special projects and ideate/improve on our subscriber journey, from readers acquisition to retention and recovery. The Business Analyst will be the bridge between the business units and the Analytics team, able to work collaboratively with the business units as an equal thought partner to add value and promote data-driven decision-making.Key Responsibilities:Dashboards and ReportsSupport business units to create dashboards and visualizations using Google Data Studio / GA Custom Reports / Tableau or other tools
Maintain daily reports and insights across the business units
Data Analysis, Visualization and StorytellingIdeation of use cases, hypothesis and perform feasibility
Monitor the performance of The Star websites on Google Analytics through tracked metrics and dimensions
Develop presentation slides to articulate use cases or actionable business insights, translate data-driven output to plain layman’s terms (via data visualization and storytelling), and make appropriate recommendations to business units
Assist data science team to refine their uses cases and provide inputs on data modeling and analysis
Perform ad-hoc analysis on audiences, readership and subscriptions based on business requests.
Research and apply industry use cases and best practices
Proactively communicate interesting trends and insights to business stakeholders
Project/Change ManagementSupport and improve readers/subscriber journey across acquisition, retention and recovery via a combination of EDM, web/app pushes, and web messages.
Manage end-to-end execution of use cases, business analysis, and projects - from ideation, requirements gathering, data sourcing, feasibility study, execution, to completing the deliverables and presentation to stakeholders
Manage own project timeline, assumptions, constraints and dependencies
Manage vendor on operations, contract and billings
Proactive in prioritizing workload and expectations
OthersAny other tasks or duties that may be assigned from time to time.
Requirements The minimum years of related work experience : 1 to 3 years relevant experienceType of experience essential to the position:Business Consulting
Technology & Data Analytics
Social Media Analytics
Technical Skills:Highly analytical
Highly proficient in Excel & google sheets
BI/Visualizations like: Tableau/Google
Data Studio
Experience or knowledge of Google Analytics a plus
Proficient in data querying or data extraction via SQL is a plus
Experience in Marketing Automation
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