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Search Engine Optimization Specialist

3 months ago

india IBT: No. 1 BPO Company in Middle East Full time

We are Hiring SEO Specialist.

Location: Ahmedabad, India

Salary: 100,00 INR


Key Responsibilities:


  •Keyword Research: Identify the words and phrases users are searching for related to our business.

  •Website Auditing: Evaluate website architecture and structure to improve usability and organic rankings. This includes checking backlink profiles, website crawlability, on-page SEO, and user experience.

  •Backlink Strategy: Develop strategies to gain backlinks by building relationships with third-party websites and organizations.

  •Meta Descriptions and Title Tags: Craft compelling meta descriptions and title tags that summarize the content users can expect.

  •Page Optimization: Optimize web pages using HTML tags, canonical tags, alt text, and more, ensuring search engines and users can better understand the content.

  •Accessibility Improvement: Enhance website accessibility to make it easier for users, including those using screen readers, to navigate.

  •Reporting: Build comprehensive reports to track key metrics such as organic rankings, organic traffic, CTR (click-through rates), bounce rates, and more.

  •Content Marketing Recommendations: Provide suggestions on how businesses can boost their online presence through effective content marketing.

  •Algorithm Monitoring: Stay updated on changes in search engine algorithms to ensure our website aligns with current best practices.

  •Google Paid Campaign Management: Plan, execute, and optimize Google Ad campaigns to achieve desired results and improve ROI.


Qualifications:

  • Strong communication skills. both English & Hindi Speaker.
  • Proven experience in SEO and web analytics
  • Strong understanding of search engine algorithms and ranking methods
  • Experience with SEO tools like Google Analytics, SEMrush, and Moz
  • SEMrush Certification is a must
  • GOOGLE Certification is a must
  • Familiarity with HTML, CSS, and other relevant technologies
  • Excellent communication and organizational skills
  • Analytical mindset with attention to detail
  • Experience in running and managing Google Ad campaigns