Programmatic Media Specialist

4 weeks ago

mumbai, India dentsu Full time

About Dentsu India:


Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.


Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients every day to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.


In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.


Learn more at:


Role Summary:


Job title: Sr. Business Analyst

Experience : 2 - 4 Years on programmatic DSP, especially on DV360

Location: Mumbai

Work week: 5 days, Mon- Fri

Academic background: B.Tech or MBA.


• Strategize and execute the defined programmatic performance plan as designated for each individual client – based on their targeted requirements on platforms like DV360 (primary), Revx, RTB house, etc.

• Identify growth areas, consumer touchpoints; bring in industry best practices and digital innovations in-line with the objective of Brand.

• Ensure delivery of agreed campaign KPIs which are in line with or exceeds industry standards.

• Create and enhance cross department relationships that drive them to deliver exceptional performance with best effective ROI

• Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines, and Return-On-Investment.

• Follow all the set protocols for approvals, documentation, and budgeting in accordance with audit guidelines.

• Drive integration across media to amplify all ideas through digital

• Conduct post campaign analysis and present findings

• Creating and presenting to client the plans & strategies for new campaigns

• Creation, management, and optimization of the campaigns, which includes controlling goal (CPA and ROI) of the Campaigns, Improving CTR (Click through Rate) of the Campaigns, managing the CPM's.

• Presenting post evaluation of the executed campaigns.

• Working from cross-teams to understand the client's business at an overall digital level and deliver the optimized strategy for DV360/programmatic.



Areas of success & impact:

• Strategizing and execution excellence in DV360 (primary for performance campaigns)

• Campaign Optimization to increase efficiencies of delivery metrics (lower funnel metrics)



Key Relationships you’ll handle & collaborate with:

• Client Strategy Team - Performance POC's/Ops POC's

• Internal Ops teams

• Engagement Team/CSM team



Knowledge, Skills and Abilities:

• Good understanding of the programmatic performance planning processes including benchmarking Plans, media costs, consumer segmentation, consumer journey and new media trends.

• Should have working knowledge of DV360 and MMP's like Appsflyer, Branch, GA, DCM.

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