Google Analytics Consultant
3 days ago
powers the experience economy. For more than 35 years, the company has put
people
at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit
Job Title:
Google Analytics Consultant
Key RequirementsBachelor’s degree in computer science, Information Systems or Statistics6 months to 1 years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms, Visualization PlatformsMust have a clear understanding of Google Marketing Platform, and how to leverage the Google stack to the greatest advantage of clientsStrong analytical, visual thinking and communication with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data and develop actionable recommendationsAbility to clearly communicate processes and requirements to internal and external stakeholders
Roles & ResponsibilitiesWork with the Team Lead for the analysis of highly complex data sources, identifying trends and patterns in data and make recommendations based on analysis resultsPerform root cause analysis on complex data anomalies and working closely data stewards to define best practiceAbility to develop Measurement Plans for Web & App Analytics Platforms such as Google Analytics, Adobe Analytics, etc.Ability to Test & Debug the Analytics Data Collection using various debugging toolsAnalyze data and generate insights in form of revenue/growth prediction, trends and anomalies, customer segmentation, etc.Work closely with the project management teams to drive delivery and engagementDrive performance of analytics and tagging capabilities to impact overall business resultsFind opportunities to cross-sell other services, including data analysis, attribution analysis, ad-tech, CRM integration, marketing automation, etc What will make you stand out?Your ability to simplify data and tell a storyPrevious experience of working with Web Analytics platform in the previous roleGood understanding of HTML, JavaScriptKnowledge of Digital Marketing and/or Marketing AnalyticsKnowledge of Google Analytics 360 and Google BigQueryExperience working with Google Marketing Platform & Google Cloud PlatformExperience working with Visualization tools: Tableau, Looker, Data Studio etc
Join us in our journey while we turn data into actionable insights and improve the performance of our global clients
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