Social Media Manager

2 weeks ago

Mumbai, India ITP Media Group Full time
Job DescriptionRole:-We are seeking an experienced Social Media Manager with 3-5 years of proven experience in the entertainment sector or from any advertising / digital marketing agencies. This role is ideal for a creative and strategic individual who excels in developing and executing social media campaigns that engage audiences and drive brand growth. You’ll be responsible for managing our social media presence, creating compelling content, and analysing performance metrics to enhance our digital footprint.

Key Responsibilities:

Develop and implement social media strategies across platforms including Facebook, Twitter, Instagram, Thread, and YouTube.

Create engaging content including graphics, videos, and written posts tailored to various social media channels.

Collaborate with influencers, partners, and talent to enhance campaign reach and effectiveness.

Monitor and respond to audience interactions, ensuring positive and consistent brand representation.

Track and analyse social media performance using analytics tools to measure the success of campaigns and strategies.

Stay current with industry trends, social media best practices, and emerging platforms.

Adapt strategies to leverage new opportunities and maintain a competitive edge.

RequirementsKnowledge and Proficiency: Proficient in creating new opportunity and sale presentations as directed by the General Manager - assisting in path planning, project management, client relations, budgeting, reporting, and general administration. Skilled in sourcing and synthesising information from diverse sources. Proficient in managing partnership packages to ensure delivery of promised print, digital, and social outputs. Knowledge of all integral systems – Trello, Zoho, Google Drive, Magnet (training provided) Knowledge of the internal order approval system, key contacts, and paperwork requirements (training provided) Management of the internal month-end closing process across the group Proficient in creating post campaign reports and analysis for key accounts within the group. Management Responsibilities: Management of order workflow across commercial and editorial team - managing editorial and commercial operations across digital, print, and experiential businesses, overseeing resource allocation to achieve targets. Management of Trello across commercial and editorial team - supporting commercial and PR content requests, tracking deliverables, and ensuring editorial commitments are met. Opportunity to represent the brands at key industry events. Project and Account Management: Assist in managing wider teams' projects and accounts throughout their leave periods as needed - acting as a primary liaison across departments, addressing queries, troubleshooting issues, and escalating matters as needed. Establishing, implementing, and supporting the brands’ events calendar, working and follow-up files for the teams. Assist the teams pre, during, and post-events (guest management, logistics, operations, communication, information, and material management). Supporting the delivery and attending brand events across the group where needed. Media Planning and Relationship Management: Independently conduct media planning based on client briefs and foster relationships to drive comprehensive annual planning whilst identifying commercial opportunities for optimal brand investment. Requirements: Own valid visa Immediate, full-time availability for a 6-month contract period Transport to the office and events

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