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Editorial & Marketing Partnerships Manager

4 weeks ago

Mumbai, India Believe Full time

Company Description

Believe is one of the world's leading digital music companies. Believe's mission is to develop local artists and labels in the digital ecosystem by providing them the solutions they need to grow their audience at each stage of their career and development.

Its 2,037 employees in more than 50 countries aim to support local artists and labels with a unique digital expertise, respect, fairness, and transparency.

To support our fast-growing presence on all continents, we are constantly looking for new Believers to join us and make a stronger and more positive impact on the music industry

Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN: FR FE9).

Ready to #setthetone with Believe?

Job Description

The position reports directly to the Head of Editorial & Marketing Partnerships.

  • The position is responsible for working with key digital retail partners (DSP's) and help coordinate on front-line marketing initiatives for our extensive new release and catalog schedules.
  • Experience in Digital Marketing and digital retail promotion across streaming platforms and mobile is integral to the roles
  • Collaborate with account management teams to ensure seamless flow of information, set up weekly calls, monthly reviews to analyze impact on Believe's market share.
  • Deep understanding of the North markets (Punjabi language) from a music lens; growing artist communities, genre differentiation, opportunity areas, streaming pie chart etc.

Digital Retail:

  • Working with editorial & L&A (Partnerships) teams of DSPs to ensure the pipeline of priority releases, optimizing the promotional information and ensuring our releases receive strong coverage.
  • Build and develop a credible relationship with DSPs and be a positive influencer in the ecosystem.
  • Work closely with every local DSPs; Gauge genre movement; Top release movement; introduction of new IP's and programs as potential opportunities to place content and artists
  • Work on DSP backstage to identify genre wise Believe market share; Closely coordinate with local support to extract and analyze key market information.
  • Focus on International Key Release strategy for priority releases, with a clear objective of growing streaming base in relevant international markets.
  • Collaborating on the conception, development and rollout of new marketing and promotion services for new releases & catalog.

Internal Process:

  • Work closely with Head of Editorial & Marketing Partnerships to ensure Marketing strategy is adhered to on a local level, with a strong attention to internal processes.
  • Set up regular weekly calls with account management teams to identify key releases and how to build promotional opportunities with DSPs.
  • Create weekly report with song performance details highlighting growth and a POA to arrest the drop

Marketing Strategy:

  • Recommend long term strategy to Head of Editorial & Marketing Partnerships to introduce newer forms of marketing to ensure a steady growth of market share for Believe India and South Asia
  • Network with industry experts to identify best practices on content marketing and adapt to Believe ecosystem.
  • Drive strategy to globalize Believe's North front-line releases of artists & labels with the help of Believes international presence.

Key Attributes

  • 7+ years of relevant experience in trade marketing, editorials or music marketing
  • Has ears for music, must know how to present a music sales pitch
  • Collaborative mind; Team player
  • Constantly seeks possibilities and solutions
  • Data centric; Highly objective driven
  • Highly proficient in PowerPoint, MS excel, MS Access.

Apply: Interested applicants can email their resumes at or reach out to us at

Qualifications

  • Bachelor's degree in Music, Business or a related field is preferred.

Additional Information

Benefits @Believe:

#Flexibility – Just punch in leaves, not intime and out time

#Office perks – a game of foosball, table tennis to bat the afternoon lackluster, free event pass for exclusive and limited shows, music subscription, etc

#Wellbeing – Caring by EUTELMED, professionals are at your disposal for advice and support, in your own language and culture

#Transperancy – engaged in secondary activity just disclose it to us

#Sustainability – You can be a part of CSR program, represent yourself as a #shaper and contribute to a better future.

Disclosure:

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.