
Marketing Specialist – SCG India
4 days ago
About SCG in India
SCG, Southeast Asia’s most established industrial conglomerate, is expanding in India with a focus on sustainable building materials, innovative construction solutions, and advanced supply-chain capabilities —building on more than a century of leadership across cement, building materials, packaging, and chemicals.
- Sustainable product leadership. SCG has pioneered India’s first AAC wall manufacturing capability , introducing lightweight, large-format wall systems designed to accelerate modern construction while reducing environmental impact.
- India as a sourcing gateway. Our India presence also serves as a specialized sourcing hub for ceramics, packaging, and industrial supplies, connecting local manufacturing strength with SCG’s global network.
- Recognized sustainability leadership. Globally, SCG consistently ranks in the top tier of ESG benchmarks (including top 1% in Construction Materials per S&P Global and strong CDP scores), underscoring the credibility of our brand promise.
For marketing professionals, this means shaping a narrative that blends innovation, sustainability, and customer value —educating the market, strengthening brand presence, and driving customer engagement across India’s fast-growing infrastructure ecosystem.
About the Role
As a Marketing Specialist at SCG India, you will be responsible for building the brand, executing demand-generation campaigns, and supporting sales with compelling narratives and tools. This is a role where creativity, strategy, and execution meet , giving you the chance to shape SCG’s image in India and beyond.
Key Responsibilities
- Develop and implement marketing campaigns that enhance SCG’s visibility and market positioning.
- Create promotional content, case studies, and sales tools that communicate SCG’s value to customers.
- Lead digital marketing initiatives , including social media, online campaigns, and performance tracking.
- Organize customer events, trade fairs, and exhibitions to showcase SCG solutions.
- Conduct market research to understand customer insights, industry trends, and competitor movements.
- Collaborate with sales, technical, and product teams to align marketing activities with business goals.
- Support internal and external communication programs, including employer branding initiatives.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related fields.
- 0–4 years of experience in marketing; exposure to B2B or construction-related industries is a plus.
- Strong skills in content development, communication, and project coordination.
- Familiarity with digital marketing tools and analytics platforms is an advantage.
- New graduates with ambition and learning agility are welcome to apply.
Career Development
This role provides the opportunity to shape SCG’s brand journey in India , with exposure to regional initiatives, cross-border collaboration, and international best practices. A marketing career at SCG offers pathways to leadership in branding, communications, and strategic business development across Asia.
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Marketing Specialist – SCG India
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