Content Lead

The Content Lead will be responsible for owning and evolving our content strategy, building a high-performing in-house content team, and managing a pool of freelance writers. This role blends strategy, editorial leadership, and collaboration—you'll shape how our brand speaks, how our stories perform, and how our messaging influences growth for both our company and our clients.

This is a hands-on leadership role where you'll plan, write, edit, and manage content for multiple platforms. Whether it's a blog post, SEO page, sales enablement one-pager, or client-facing asset, your job is to ensure clarity, consistency, and strategic intent behind every word.

Key Responsibilities

Content Strategy & Planning

• Define and maintain a scalable content roadmap aligned with White Label IQ's marketing goals, service launches, and sales strategies.
• Identify messaging gaps and opportunities by conducting regular audits and competitor research.
• Collaborate with leadership to build brand voice guidelines and ensure all content reflects our positioning and personality.
• Own the editorial calendar—managing timelines, deliverables, and cross-functional dependencies.

Content Creation & Review

• Oversee the development of high-quality content including blogs, service pages, whitepapers, case studies, newsletters, website copy, emails, and landing pages.
• Edit and review all team/freelancer content to ensure brand alignment, clarity, grammar, and SEO optimization.
• Support product, design, sales, and HR teams by contributing to internal and external communications such as job descriptions, pitch decks, social media posts, and internal updates.

Team Leadership & Coordination

• Manage a team of in-house content writers and onboard/manage a network of trusted freelance contributors.
• Provide regular coaching, constructive feedback, and performance reviews to elevate team output.
• Create clear content SOPs, templates, and style guides to streamline team operations and maintain consistency.
• Forecast content needs and resourcing based on campaign timelines and business initiatives.

Cross-Functional Collaboration

• Work closely with SEO strategists to build keyword-driven content strategies that increase rankings and drive relevant traffic.
• Partner with designers and developers to ensure content is visually engaging and functionally aligned.
• Align with paid media teams to produce performance-ready copy for ads, landing pages, and retargeting funnels.
• Join forces with leadership and project managers to understand business priorities and translate them into actionable content briefs.

Performance Monitoring & Reporting

• Use tools like Google Analytics, Semrush, Ahrefs, and Hotjar to analyze content performance and derive actionable insights.
• Establish KPIs such as traffic, engagement, lead conversions, and keyword growth—and track progress over time.
• Present regular performance reports and optimization recommendations to leadership.

Desired Skills & Experience

• Minimum 6 years of total experience in content writing, content marketing, or editorial roles. At least 2 years in a content leadership or editorial management role.
• Strong command over grammar, brand voice, storytelling, and long-form content development.
• Excellent editing and proofreading skills with a sharp eye for clarity, structure, and tone.
• Deep knowledge of SEO best practices, on-page optimization, and keyword integration.
• Experience with CMS platforms like WordPress and collaboration tools like Trello, Notion, or ClickUp.
• Ability to manage multiple projects in a deadline-driven, quality-obsessed environment.
• Comfortable managing content planning, delegation, and quality assurance at scale.

Nice to Have

• Prior experience working with or within a marketing agency or white-label environment.
• Hands-on experience managing content for US-based B2B audiences.
• Familiarity with AI-assisted tools like ChatGPT, Grammarly Business, Jasper, or SurferSEO.
• Experience supporting product/service launches and creating conversion-optimized content funnels.
• Comfort building frameworks for knowledge bases, product documentation, or help centers.