VP / GM - Marketing

A 500 crore company specialising in education for 25 years is looking to diversify its portfolio by expanding into the hosiery & knitwear business. With a proven track record in innovation and growth within the educational sector, the company aims to leverage its expertise in product development, distribution, and customer engagement to offer high-quality hosiery products and knitted garments from innerwear to casual wear. This strategic expansion seeks to tap into the growing demand for comfortable, stylish, and durable hosiery, while maintaining the company's commitment to excellence and customer satisfaction. By merging educational values with fashion, the company plans to create a unique brand presence in the hosiery & knitwear market.

ROLE

PRIMARY (KRAs) Job Description of VP / GM - Marketing Position

Designation: Vice President / GM - Marketing

Reporting Manager: CEO and MD

Experience: about 10 Years with leading FMCG/Apparel/Hosiery brand

Job Description:

The incumbent will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to following- ..

1) Strategic Planning

- Environment Scanning

- Opportunity Mapping to increase market share

- Consumer & Channel Strategy basis existing competitive scenario

- Effective execution of strategic decisions to meet corporate objectives

2) Category & Brand Management

- Category wise Market Share delivery

- Enhancement of Brand Equity and Brand Saliency among TGs

- New Brand Launches and Brand Extensions

- Brand Positioning

3) Innovations & Product Development

- Market Research/Dip Stick study/FGDs to identify segments

- Product/Brand Innovation to create excitement among TGs

- New Product launches

4) Product -Pricing/Promotions/Communication Plan/GTM Plan

- Pricing Strategy and formulation of Pricing Guideline

- Product Profitability

- Online/Offline Promotion/Schemes for Trade & Consumer

- ATL/BTL/Digital/Social Media Plan

- Overall GTM Plan integrating all the subfunctions of marketing and alignment of Sales function

5) Revenue & Budgets

- Product wise/Category wise/Geography wise revenue planning-AOP and delivery

- Budgeting of each Marketing Cost Head

- Putting in systems and processes to control marketing spends within respective budget.

6) Public Relations

- Formulation and adherence of PR Strategy in consonance with overall Brand imagery

- Representing Organization at various Industry/Press Meets

7) Consumer Survey and Customer Satisfaction Survey- Activities related to consumer survey and Customer Satisfaction Survey

REPORTING RELATIONSHIPS

FUNCTIONAL CEO/ Managing Director and Chairman

Salary : No Bar for The right Candidate.

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