Digital Marketing Executive

3 weeks ago

Gurugram, India Brenstone International Full time

Digital Marketing Executive
Location: Gurgaon / Sector-48
Department: Marketing
Reports To: Head of Marketing / Founder
Employment Type: Full-Time

About Expertise Station

Expertise Station is a global consulting and mentoring platform connecting SMEs with subject matter experts across finance, operations, QA, supply chain, and business growth. We are on a mission to empower small and medium businesses with world-class guidance to scale globally.

Role Overview

We are seeking a dynamic and data-driven Digital Marketing Manager to lead and execute our digital marketing strategy. The role will focus on driving user acquisition (SMEs and Experts), brand visibility, and revenue growth through integrated digital campaigns.

Key Responsibilities

  • Strategy & Planning

  • Develop and implement digital marketing strategies aligned with business and revenue goals.

  • Plan annual and quarterly digital marketing budgets and ROI targets.

  • Performance Marketing

  • Manage paid campaigns across Google Ads, LinkedIn, Meta, and other digital platforms.

  • Optimize campaigns for CAC (Customer Acquisition Cost), ROAS, and lead generation.

  • Content & SEO

  • Build and oversee SEO strategy to improve organic visibility and traffic

  • Collaborate with content team for blogs, thought leadership articles, and case studies

  • Drive marketing automation and email campaigns for engagement.

  • Analytics & Reporting

  • Set KPIs, track campaign performance, and present reports to leadership

  • Conduct A/B testing to optimize conversion funnels.

  • Brand & Social Media

  • Grow brand presence across LinkedIn, Twitter, and relevant industry platforms

  • Engage with SME and Expert communities to build trust and visibility.

Key Requirements

  • Bachelors or Masters degree in Marketing, Business, or related field.
  • 1–7 years of proven experience in digital marketing, preferably in SaaS, consulting, or marketplace businesses.
  • Strong hands-on knowledge of Google Ads, SEO/SEM, LinkedIn Ads, and analytics tools.
  • Proven track record of scaling customer acquisition through digital channels.
  • Analytical mindset with expertise in data-driven decision making.
  • Excellent communication and stakeholder management skills.

KPIs / Success Metrics

  • Monthly SME acquisition and Expert onboarding growth.
  • CAC (Customer Acquisition Cost) vs. LTV ratio improvement.
  • Website traffic, conversion rates, and organic ranking growth.
  • ROI from paid media campaigns.
  • Brand engagement and social media presence.

What We Offer

  • Opportunity to build and scale a global SaaS marketplace from early stage.
  • Competitive salary + performance-based incentives.
  • Entrepreneurial, fast-paced, and learning-driven environment.
  • Flexible working setup with global exposure.

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