Creative Lead
2 weeks ago
A pioneer of quality furniture in India, Urban Ladder was founded in 2012 with a simple mission - to make a million homes beautiful. Since 2020, we have been a part of Reliance Retail and today, we are a one stop shop for all furniture and decore products in India with over 30,000 products from 150 brands delivering across 3000+ pin codes. With an omni-channel presence in all major cities in India, we make exceptional furniture more accessible to people and continue to thrive, helping people create inspiring homes. We are there to help our customers discover the joy of creating and building spaces that mirror who they are.
The UL Workplace: Magical Careers begin with great work that doesn't come with boundaries. Our people prefer to blaze a trail, instead of keeping the lights on. That's because whether its sourcing, engineering, design, marketing, customer service
or any of our teams, our work is always new, challenging, and up-to-the-minute.
About the role:
We are looking for a Creative Lead at Urban Ladder. You will join and lead our team of in-house graphic designers and copywriters, and help us tell compelling stories about our brand and products.
Roles and Responsibilities:
Develop and execute the overall creative vision and strategy for the brand, ensuring alignment with business goals and objectives
Lead advertising at UL - working directly with business, marketing, brand and category teams on business problems and marketing initiatives.
Lead creative ideation and execution across all Urban Ladder online and offline consumer touchpoints - including, website, app and retail stores. In addition, you will lead creative efforts across all Urban Ladder marketing channels - including OTT, Print, Billboards, Digital Ads, Social media, Newsletters etc.
Work closely with the visual merchandising team to create lifestyle-worthy product and merchandise images - working closely with the Category team to cater to all forms of product representation on our online catalogs.
Lead the social media team to improve content, reach and engagement for Urban Ladder platforms.
Lead, mentor, and inspire a small team of creative professionals, fostering a collaborative and innovative work environment.
A good understanding of UI UX to help contribute to the front-end design on our Web and App presence.
Mandatory Skills and Functional Experience: .
Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field. A master’s degree is a plus
Minimum 5 yrs experience working in art with reputed ad agencies
Agency and Team management experience
Ability to oversee and give feedback to copywriters
Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), video editing and AI tools
Knowledge of Sketch app, Adobe XD, motion graphics is a definite plus
Exceptional project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
Values of UL that will be Key to Excelling in this Role:
• C- Customer Obsession
• H- Honesty and Transparency
• A- Action Orientation
• S- Stepping Up
• E- Efficiency & Excellence
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