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Social Media Manager

4 weeks ago

Hyderabad, Telangana, India Birla Institute of Technology and Science, Pilani Full time

About WILP:

Work Integrated Learning Programmes (WILP) was established in 1979 to focus on providing continuing education to working professionals across different sectors. WILP offers BSc, B. Tech, M. Tech, MBA and Certificate programmes. And for last 45 years, it's amongst the most successful corporate education brand with 1.31Lac graduates, 360+ corporate partners and 46,000 active learners across 50+ programmes.

Responsibilities:

Business & Strategy Planning:

  • Develop and implement social media strategies aligned with the company's annual plan & budget.
  • Study consumer behaviour and undertake market research to refine target audience for the group / domain of the program.
  • Set social media KPIs (Key Performance Indicators) and track their progress
  • Plan calendar and execute social media campaigns.

Content Creation and Management:

  • Create engaging and high-quality content (text, images, videos) for various social media platforms.
  • Plan, deliver and optimize content across different platforms.

Social Media Performance and Analytics:

  • Engage and build subscriber base for YouTube, LinkedIn, Instagram, Facebook, Twitter and other social media channels.
  • Track and analyze social media performance metrics (engagement, reach, conversions).
  • Keep all the tools contemporary and keep pace with best industry practices

Online reputation management (ORM)

  • Develop and implement strategies for managing online reviews on platforms
  • Build framework and communication strategies for managing ORM utilizing tools and platforms.

Qualifications:

MBA with 3-7 years' experience in managing social media platforms in education, services, ecommerce companies or in any reputed ad agency (preferable though not restricted)