Sales and MarketingRetail

Overview The Sales and Marketing (Retail) role is critical to driving the sales and revenue of the retail division. This position plays a key role in developing and implementing retail sales strategies maximizing customer satisfaction and achieving the companys sales targets. The Sales and Marketing (Retail) professional will lead the marketing efforts manage sales teams and analyze market trends to determine consumer demand. This role is integral to maintaining a competitive edge in the retail industry and establishing the brand as a market leader.Key responsibilities

• Develop and execute retail sales strategies to drive revenue and achieve sales targets.
• Lead and oversee the marketing activities aimed at enhancing the retail divisions brand image and attracting new customers.
• Manage and mentor the retail sales team setting targets and ensuring they are met or exceeded.
• Analyze market trends and customer needs to identify opportunities for growth and expansion.
• Collaborate with crossfunctional teams to create and implement retail marketing campaigns and promotions.
• Conduct regular market research and competitor analysis to stay ahead of industry trends and generate innovative ideas.
• Coordinate with vendors and suppliers to ensure the availability of products that meet customer demand and quality standards.
• Maintain strong relationships with retail partners and identify new partnership opportunities to expand the business.
• Monitor and evaluate sales performance metrics refining strategies to improve profitability and customer satisfaction.
• Create and oversee retail pricing strategies to maximize profits while maintaining a competitive position in the market.
• Ensure compliance with all retail regulations and maintain high ethical standards in all business dealings.
• Provide leadership and oversight to the retail sales team including training coaching and performance management.
• Collaborate with the finance department to establish annual budgets and financial goals for the retail division.
• Participate in retail industry events and trade shows to promote the brand and network with potential partners and customers.

Required qualifications

• Bachelors degree in Marketing Business Administration or related field; Master s degree preferred.
• Proven experience in retail sales management with a focus on marketing strategies and team leadership.
• Strong understanding of retail operations including merchandising inventory management and customer service.
• Proficiency in market research and data analysis to drive informed decisionmaking.
• Excellent communication and interpersonal skills with the ability to build strong relationships with customers and partners.
• Demonstrated ability to develop and implement successful retail marketing campaigns and promotions.
• Indepth knowledge of retail pricing strategies and the ability to balance profitability with customer satisfaction.
• Experience in budget planning and financial management within a retail sales environment.
• Proven track record of achieving and surpassing sales targets and KPIs in the retail sector.
• Strong leadership skills with the ability to motivate and mentor a diverse team of sales professionals.
• Ability to adapt to a dynamic and fastpaced retail environment with a focus on innovation and continuous improvement.
• Familiarity with retail software and customer relationship management (CRM) tools.
• Understanding of retail industry trends and the competitive landscape.
• Certification in sales and marketing management or related field is a plus.
• Availability for travel as needed to represent the company at industry events and client meetings.

negotiation,customer service,market research,retail,sales,retail industry,demand

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