Founding Member- Marketing

4 weeks ago

Bengaluru, India Binocs Full time

Job Posted

August 19, 2025 6:22 AM

Location

Bangalore

Team

Business Team

Industry: B2B SaaS | Location: Bangalore (WFO) | Experience: 2+ years

Were looking for a Marketing - Growth Specialist to drive demand generation, brand awareness, and content-led growth for our B2B SaaS products. If youre a full-stack marketer with a bias for execution and a love for building from 0 to 1, youll thrive in this role.

What You'll Work On:

You'll own and execute growth initiatives across key channels with a focus on high-quality lead generation, ICP engagement, and brand authority:

  1. SEO & Organic Discovery:

Plan and execute an SEO strategy for inbound growth

Use AI/LLMs for content ideation, clustering, and optimization

  1. SEM (Performance Marketing):

Manage Google Ads focused on competitor and category keywords

Continuously optimize for CAC, conversion rate, and pipeline velocity

  1. Social & Community Marketing (Organic):

Create and share content across LinkedIn, Twitter, Reddit, Slack, G2, and ICP communities

Monitor relevant conversations and plug in value-added content

  1. Content & Thought Leadership:

Develop blogs, playbooks, and opinion pieces that resonate with SaaS decision-makers

Collaborate with internal experts for founder-led content and external contributors for co-marketing

  1. Email Marketing & Drip Campaigns:

Build and segment ICP contact lists

Run high-conversion nurture campaigns using tools like HubSpot, , or similar

  1. Events & Webinars:

Research relevant global SaaS events for brand participation

Plan, host, and promote webinars with industry voices and prospects

  1. Paid Partnerships & Media Buying:

Identify high-intent platforms (newsletters, SaaS blogs, marketplaces)

Run paid placements and co-branded content for lead generation

What Were Looking For:

2+ years of B2B SaaS marketing experience (growth, demand gen, or content roles)

Strong understanding of the SaaS buyer journey and funnel metrics

Experience with tools like Google Ads, LinkedIn Ads, SEO tools, email automation platforms, and LLMs

Excellent written communication and copywriting skills

Commercial mindset with comfort working with data and targets

Bonus: Runs a personal blog, newsletter, or active LinkedIn/Twitter presence

Education from Tier I / Tier II colleges preferred

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