Social Media Manager

2 weeks ago


gurgaon, India ESSGEE BY SAGRIKA GROVER Full time
The ideal candidate is a hard-working, creative team player who will get some fresh juices running by playing a critical role in creating original digital content across various social media platforms.
Responsibilities
Content Creation : Planning, creating, and curating engaging content for various social media platforms that aligns with the brand's voice, style, and objectives.
Community Engagement : Interacting with followers, responding to comments, messages, and mentions in a timely and professional manner to build a loyal and engaged community.
Social Media Strategy : Developing and implementing social media strategies to increase brand awareness, drive traffic, generate leads, and ultimately contribute to business growth.
Analytics and Reporting : Monitoring social media metrics and analyzing data to evaluate the performance of campaigns, track progress towards goals, and identify areas for improvement.
Platform Management : Maintaining a presence on relevant social media platforms, staying up-to-date with platform updates, trends, and best practices, and optimizing content for each platform.
Campaign Management : Planning and executing social media campaigns, including paid advertising campaigns, contests, giveaways, and collaborations with influencers or partners.
Brand Management : Ensuring consistency in messaging, branding, and tone of voice across all social media channels to reinforce brand identity and values.
Social Listening : Monitoring conversations and trends related to the brand, industry, and competitors to identify opportunities, address issues, and gather insights for future content and campaigns.
Collaboration : Working closely with other teams such as marketing, customer service, product development, and sales to align social media efforts with broader business objectives and initiatives.
Stay Updated : Keeping up with the latest social media trends, algorithms, and tools to continually improve strategies and tactics.
Qualifications
Proficiency in many social media platforms
Fluency in Photography, Videography and Video Editing Softwares
1 Year (or more) experience with a fashion brand
Based in Delhi NCR (On-site work is twice a week)

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