Script Writer

3 weeks ago


Mumbai Metropolitan Region, India Gynoveda Full time

About Gynoveda

Gynoveda is India's first and leading Ayurvedic Fertility Clinic, transforming reproductive health through the ancient wisdom of Ayurveda. Founded in 2019, we have pioneered holistic care for infertility, PCOS, and menstrual health, positively impacting the lives of over 7 lakh customers while growing from 0 to 100 crores in record time.

With a bold vision to make Ayurveda the preferred choice for reproductive health, Gynoveda aims to serve 10 million people and 1 crore couples over the next decade. Expanding beyond online services, we are building India's largest chain of Ayurvedic Fertility Clinics, with 200+ clinics planned across 100 cities. Currently, we operate 20 clinics, adding 5 new clinics each month, with an ambitious goal to triple revenue by 2026 and grow our team from 350 to over 1,000 members.

Recognized as a Great Place to Work, Gynoveda offers a dynamic environment where passionate individuals can be part of a groundbreaking healthcare movement.

Role Overview:

We are seeking a creative and results-driven Video Ad Scriptwriter with a knack for crafting compelling video scripts that captivate and convert. The ideal candidate has a strong background in conceptualizing high-impact video narratives, particularly for YouTube, Facebook, and Instagram ads. This role requires a deep understanding of audience psychology, persuasive storytelling, and digital video trends to maximize engagement and conversion rates.

  • Job Title: Video Ad - Scriptwriter
  • Grade: Manager
  • Role Type: Individual Contributor
  • Industry Type: Retail Health
  • Base Location: Malad (Mindspace), Mumbai
  • Position Type: Full-time, in-office, 5 days a week
  • Reports to: VP, Marketing and Communication
  • Budget: 15 - 20 LPA

Key Responsibilities:

1. Video Ad Conceptualization & Scripting:

  • Develop concise, high-converting scripts for short-form video ads (15–120 seconds) tailored for YouTube and Meta paid campaigns.
  • Craft powerful hooks and persuasive storytelling to drive engagement and conversions.
  • Optimize scripts for maximum watch time, engagement, and click-through rates (CTRs).

2. Social Media & Influencer Video Collaboration:

  • Work with influencers and content creators to develop impactful video scripts aligned with brand messaging.
  • Adapt scripts for different content formats, including Reels, Shorts, and paid ads.
  • Ensure video content resonates with the target audience while maintaining brand authenticity.

3. Data-Driven Content Optimization:

  • Analyze video performance metrics to refine storytelling techniques and improve script effectiveness.
  • Conduct A/B testing on script variations to determine what resonates best with the audience.
  • Leverage AI tools and consumer insights to enhance script quality and efficiency.

4. Brand Storytelling & Messaging:

  • Develop compelling brand narratives that reflect Gynoveda's mission and values.
  • Create persuasive storytelling frameworks that highlight the emotional and functional benefits of Gynoveda's products.
  • Collaborate with the creative and marketing teams to ensure brand consistency across all video content.

Qualifications & Experience

  • Experience: 3+ years of experience in writing scripts for performance marketing videos, YouTube ads, or branded video content.
  • Industry Background: Prior experience in FMCG, healthcare, wellness, beauty, personal care, or D2C brands is mandatory .
  • Storytelling Expertise: Strong ability to craft compelling, conversion-focused narratives for short-form videos.
  • Consumer Psychology & Engagement: Deep understanding of audience behavior, persuasion techniques, and content virality.
  • Digital Video Trends: Knowledge of trending formats, hooks, and ad strategies on YouTube, Instagram, and Facebook.
  • AI & Data Utilization: Ability to use AI tools for content enhancement and leverage analytics to optimize scripts.

Why Gynoveda?

At Gynoveda, you'll be part of a mission-driven company redefining fertility care through Ayurveda. Here's why you'll love working with us:

  • Impactful Work: Be part of a brand transforming lives and revolutionizing reproductive health.
  • Career Growth: Contribute to a rapidly expanding company with ambitious goals.
  • Innovative Environment: Work in a dynamic, entrepreneurial setup that values creativity and data-driven decisions.
  • Recognition & Excellence: Join a Great Place to Work-certified organization that values talent and innovation.

Passionate about video ad scriptwriting and storytelling? Join Gynoveda to shape the future of reproductive health and Ayurvedic wellness. Apply now


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