Senior Analyst

1 week ago


Bangalore City, India iQuanti Full time

ROLEAs a PPC Senior Analyst, you will build, manage and optimize paid marketing campaigns using Google & Facebook, and will worktowards meeting client goals and objectives.RESPONSIBILITIES:1. Define and execute online marketing campaigns across multiple channels such as Search, Display, Remarketing & Social2. Build out, analyze and constantly improve performance on campaigns through optimizing account/campaign structure, bid & budget optimization andconstant ad & landing page testing.3. Understand & master tools such as – Google AdWords & Bing interface, AdwordsEditor, Bing Editor, Facebook Ads, Google Analytics, Omniture, Semrush etc.4. Build expertize in organizing data for analysis using Excel & PowerPoint (PerformanceAnalysis, Client Dashboards, Monthly Plans etc.)5. Draw inferences from data and test hypothesis using statistical techniques6. Define and implement routine reports (weekly / monthly)7. Provide detailed monthly and quarterly results overviews to clients8. Participate and support in delivering results and presentations to clients9. Learn and adopt PPC frameworks for performance optimization.10. Stay abreast of current trends and best practices in PPC marketing – new channels, features, methods of analysis.DESIRED SKILLS1. Strong proficiency in Excel2. Knowledge in Statistical techniques will be an added advantage3. Strong written & verbal communication skills4. Ability to work in a fast paced environment – should excel with minimal supervision5. Excellent attention to detail



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