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Senior Public Relations Executive

3 months ago

Mumbai, India Ruder Finn India Full time
Senior Account Executive

Client Service / Project ManagementSomeone with 2 years of experience in handling entertainment and lifestyle clientsUnderstands client’s business beyond scope of workPartners Junior to mid-level clients on deliverables and requirements (Owns the relationship at this level)Able to lead briefings with clients / prospectsAble to draft recommendations and proposals for senior team reviewLead discussions on owned projectsDraft near final content – bylines, briefing books, press releases, media Q&A’sQuality assurance on work sent to clientConducting research and drawing and mining outcomes and insightsAbility to define, lead and write case papersBe able to showcase the work of the team for Case Studies and prepare Award submission first draftAbility to think and executed integrated campaign ideas

CapabilitiesBuild good journalist / influencer relationshipsMeasuring the effectiveness / ROI on campaigns once they are launchedAble to work on digital platforms - Facebook, Linkedin, Twitter, Weibo, WechatBe a part of New business Pitches

Team / people skillsBe proactive & a contributing team memberFollow RF processes as part of a teamDrives an insight led thinking culture amongst the wider teams

Vertical/ SectorEntertainment and Lifestyle