Marketing Associate Manager

3 weeks ago

secunderabad, India Corporate Resources Full time
Job Description
  • Support operational set-up and implementation of the Digital Asset Management system within PepsiCo, partnering with and delivering this service to PBNA team
  • Define taxonomy hierarchies, naming conventions and cataloging, tagging and archiving of digital assets, ensure consistency with global solutions
  • Partner with IT and Marketing to ensure full system integration and workability
  • Support embedding Asset Management within PBNA, developing user manuals and training programs to build knowledge, educate and drive adoption, whilst advocating across marketing teams and external partners/agencies, to streamline and govern the management and optimization of digital assets
  • Partner with PepsiCo marketing teams, agencies and third parties to build seamless process for acquiring, tagging, cataloging and managing all digital content
  • Onboard PBNA marketing team and their agency partner to the platform, define relevant user permissions, train new users, introduce new platform functionalities to existing users
  • Develop reports to monitor and track number of requests, usage stats etc
  • and build robust assessments on productivity gains, business benefits and success metrics delivered as a result of Digital Asset Management solution
  • Produce quarterly digital reviews with PBNA teams across key success metrics
  • Continually identify opportunities to optimize process, implementation, delivery and system functionality, to future-proof and maintain a leading-edge capability
  • Industry
  • FMCG / Foods / Beverage
  • Functional Area
  • Sales, Retail, Business Development
  • Job Role
  • Sales / BD Manager
  • Job Type
  • Permanent
Qualification
  • UG Qualification
  • Any Graduate - Any Specialization
  • PG Qualification
  • Any Post Graduate - Any Specialization
  • Doctorate
  • Doctorate Not Required - None
Desired Candidate Profile
  • 4+ years of experience in Digital Asset Management Administration experience in two or more platforms
  • Working with US Stakeholders
  • Understanding of Marketing concepts is an added advantage
  • Experience working within a brand environment, with collaboration with agencies and marketers
  • Bachelor s degree
  • Excellent communication skills and proficiency in English.

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