Sr. Customer Development Executive

2 weeks ago


bhopal, India Colgate-Palmolive Full time

No Relocation Assistance Offered
# 160100 - Bhopal, Madhya Pradesh, India

Job Purpose :


Ensure width and depth of distribution of CP products in the given zone and implementation of CD strategies so as to achieve the sales and distribution objectives for the zone.
Job Context:

 Ensure effective execution of the CD strategies and roll out of schemes by closely working with the stockists, SSMs and PSRs across the zone.

 
Key Accountabilities :
Distribution Management: 

Trade management.

Identify new markets/accounts and bring them under direct coverage on a regular basis

Ensure addition of speciality wholesalers

Ensure stores in route list are classified according to the accurate RE

Ensure that SSM efforts are advised to reduce number of non-purchasers

Ensure optimum usage of activations to drive sales

Ensure sales call efficiency

Selling stories range selling, handling objections, etc.

 
In-store management:

Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)

 
Market Updates:

Secure and draw insights from any competitive information available in public domain regarding

New products

Activities

Schemes

Any other developments

 
Data based working and communication:

Use data to drive overall business performance

Setting objectives for market visits

Reviewing sales associates and PSR performance against plan

Reviewing stockist performance against plan

 
Developing and training

Train and develop sales associates through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding)

Mentor and empower sales associates to perform well by ensuring that CP benefits are availed by SSMs

Acknowledge any issues faced by sales associates in the field and provide support to resolve it

 
Meetings:

Conduct effective monthly and weekly sales associates meetings

Updates on route wise overall STT

Toothbrush STT

Route wise ERC and efficiency

Brand wise ERC

Visibility booking

HN1 tracking

Best practises sharing and mock calls

 
Reporting:


Compile reports and information as per requirements communicated by AM
Relationship Building

Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business

Share success stories and Communicate program to build off-takes

Mutually work towards category growth

Resolve issues, etc. 

Experience :

2 Year plus of work experience in FMCG Companies.

 
Professional Qualifications & Training :

essential: Post Graduate in Business Administration.

 
Functional Competencies: 

Understanding the market environment.

Customer Influence and negotiations.

Customer or service provider collaboration.



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