Google Ads Specialist

2 weeks ago

Kochi, India Level Up HR Solutions Full time

Qualifications and Skills Minimum of 2 year experience in managing and optimizing Google Ads campaigns, showcasing proven results. Expertise in PPC Advertising to drive targeted traffic and maximize return on investment. Strong proficiency in Ad Copywriting to create compelling and effective ads. Adept at Campaign Optimization to continually improve ad performance and achieve client goals. Ability to implement and analyze Conversion Tracking for accurate measurement of ad success. Proficiency in using Google Analytics to gather insights and drive strategic decisions. Experience in A/B Testing strategies to determine the most effective campaign variations. Skillful in Budget Management ensuring effective allocation of resources for maximum impact. Keyword Research (Mandatory skill) for identifying and selecting the best keywords to enhance ad visibility. Roles and Responsibilities Develop, execute, and monitor Google Ads campaigns across various search and display networks. Conduct thorough keyword research to guide campaign strategy and ad copy decisions. Create engaging ad copy and effective landing pages to drive conversions. Optimize campaign performance through ongoing analysis and adjustments. Utilize Google Analytics and other tools to track and report on campaign success. Perform A/B Testing to refine ad designs and improve engagement. Manage campaign budgets, ensuring effective and efficient use of resources. Collaborate with cross-functional teams to align advertising strategies with broader marketing objectives.

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