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Social Media Executive

2 months ago

vijayawada, India Pilgrim Full time

About Us


Founded in 2019 by IIT-B and IIM-A Alumni, Pilgrim is one of the fastest-growing Beauty & Personal Care brands that offers 90+ SKUs across face care, haircare, skincare, makeup and fragrances at over 25,000 pin codes and has grown into a 1000+ offline store omnichannel brand. Pilgrim is known to handpick the world’s best beauty secrets to create exciting and efficacious products that deliver results.


Global Inspiration: We handpick powerful ingredients from around the world (France, Korea, etc.) and use our in-house R&D team alongwith global partnerships to create effective personal care products.


Millennial Connection: The name "Pilgrim" reflects a modern, adventurous spirit. The brand offers a wide range of products curated with ingredients from France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers.


Strong Customer Base & Ambitious Goals: We serve more than 6 million consumers per month and aim for an INR 1000 crore ARR by 2025.


Well-Funded for Growth: We have secured significant funding (notably a $20 million Series B round) to support the rapid growth trajectory. Our investors include Fireside Ventures, NSFO, Shark Aman Gupta, Rukam Capital, and others.




About the Role


Social Media Executive - Are you passionate about creating engaging content and building impactful brand stories? We're looking for a creative and dynamic Social Media Manager to join our social media team. If you have a flair for copywriting, a deep understanding of social platforms, and a keen interest in the beauty industry, this is the perfect opportunity to take your creative vision to the next level.



Roles and Responsibilities


  • Social Media Strategy: Create and implement strategies aligned with business goals. Manage content calendars and optimise engagement based on trends.
  • Campaign Management: Plan and execute campaigns (promotions, product launches).
  • Content & Shoots: Work with creatives to develop visuals and videos. Plan and manage photoshoots, including logistics and coordination.
  • Community Engagement: Oversee social interactions, build influencer relationships, and monitor trends.
  • Analytics & Reporting: Track performance, generate insights, and prepare monthly reports.
  • Collaboration: Coordinate with internal teams and external agencies to ensure cohesive brand messaging.


The Ideal Profile


  • Minimum of 3 years of experience in managing a Social Media channel for a brand or agency.
  • BMM/Design/Marketing degree preferred.
  • Strong understanding of current social media trends, platform algorithms, and best practices.
  • Proficiency in design tools such as Photoshop, Illustrator or Canva is a plus.
  • Experience in content creation, including copywriting, graphic design, and video production.
  • Proficiency in MS Office
  • Strong communication, collaboration, and interpersonal skills.
  • Experience working with cross-functional teams.