Social Media Marketing Specialist

6 days ago

ahmedabad, India Vatsal Exports LLP Full time

Job Title: Social Media Marketing Specialist

Location: Sindhu Bhavan Road, Ahmedabad

Experience: 2 Years

Job Type: Full-time


Job Description:

As the Social Media Marketing Specialist at Vatsal Exports, you will play a pivotal role in shaping the company's online presence and engaging with its audience across various social media platforms. You will be responsible for developing and executing a comprehensive social media strategy that aligns with our marketing and business objectives. With your expertise in digital marketing, content creation, and audience engagement, you will help to elevate the Vatsal Exports brand, increase its online visibility, and foster a sense of community among our followers.


Responsibilities:

  • Develop and implement a comprehensive social media strategy that aligns with Vatsal Exports' overall marketing and business objectives.
  • Identify target audiences and create tailored content to engage them effectively.
  • Collaborate with other teams to ensure brand tone and guidelines are properly aligned, aiming to increase followers and brand awareness.
  • Produce high-quality, engaging content, including images, videos, written posts, and audio/podcast content.
  • Engage with followers, responding to comments and messages promptly, and fostering a sense of community around the brand.
  • Monitor and report on feedback and online reviews, addressing any issues or concerns as they arise.
  • Identify opportunities for leveraging new tools and trends to enhance Vatsal Exports' social media presence.
  • Work closely with the offsite PR team, SEO Executive, and Content writers to integrate social media efforts with other marketing initiatives effectively.
  • Possess knowledge of SEO and web traffic metrics, utilizing them to optimize content and improve online visibility.
  • Experience with influencer marketing, leveraging key individuals to promote Vatsal Exports' products and services.
  • Assist in website development to create SEO-friendly websites, providing content and strategic input for maximum impact.
  • Manage personal branding for top management, ensuring a professional and engaging presence on the platform.
  • Plan, execute, and manage paid social media campaigns across various platforms, tracking and analyzing performance metrics to adjust strategies as needed.
  • Collaborate with graphic designers for day-to-day social media postings, branding of new projects, logo designing, and other marketing materials.
  • Design banners for national and international exhibitions, focusing on visual appeal, brand consistency, and clear communication of key messages or value propositions.


This comprehensive overview and list of responsibilities outline the key areas of focus and expectations for the Social Media Marketing Specialist role at Vatsal Exports, highlighting the importance of creativity, strategic thinking, and collaboration in driving the company's social media efforts forward.




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