Senior Executive-Brand Marketing

2 months ago

Bangalore, India Melorra Full time

Job Description – Senior Executive -Brand Marketing

Key Objective of the job: -

We are seeking a highly motivated b rand marketing folk to support our marketing and branding initiatives. This role requires creativity, analytical thinking, and a strong understanding of brand management. The Brand Manager will collaborate with cross-functional teams, including marketing, sales, and product development, to drive brand success and achieve our business goals.

Key Responsibilities: -

Strengthen the brand

Sharing communication briefs, developing creatives, and doing end-to-end execution with the agencies for campaigns, media, PR, etc.

Coordinating with the agency, production house, and internal teams (warehouse team and designers) for a smooth flow of monthly photoshoots

Ensure all consumer facing elements are in line with brand guidelines – brand, performance, content, social, PR, retail.

Partner with the retail team to drive business achievement for the offline market.

Planning and execution for new store openings

Monthly planning and execution of retail support like BTL, in-store, in-mall, etc.

Coordinating with multiple agencies, mall teams, vendors, and internal teams to ensure timely execution.

Partnerships & Collaborations for online and offline channels

Ensure strong partnerships with leading banks for their credit and debit card tie-ups for all Melorra brand and festive campaigns and collection launches

Build strong collaborations (paid and barter) with non-competing, complementary brands to scale brand campaigns using innovative cross-promotional ideas and events.

Manage partners like payment gateways, Gift card providers,

EMI providers etc with negotiating offers, daily GTM activations, account reconciliations, and consumer complaint resolutions.

Custodian of Category/Consumer/Competition Insights to generate research-validated communication concepts & elevate consumer understanding for the entire organization.

Researching every week either by attending CS calls, or visiting own / competitor stores to understand consumers' behavior, wants, needs, etc of consumers

Monthly scan of competition (local and international) content and advertising – online, offline, and retail.

Ensuring effective negotiations with vendors and agencies.

Key Skills & Qualifications: -

Bachelor’s degree in Marketing, Business, or a related field.

3-4 years of experience in brand management, retail marketing & partnerships & collaborations, or a related role.

Strong analytical skills and ability to interpret market and sales data.

Excellent communication and project management skills.

Creative mindset with an eye for detail and consistency.

Proficiency in marketing tools, social media account management, analytics, and MS Office Suite.

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