FES Cafe

FES Cafe & Desserts Brand Manager Location : Gurugram Experience: 3+ Years Type: Full-time  About FES Café & Desserts FES Café is building India's most exciting dessert-forward café brand. Leading with boldflavors, bigger culture, and unforgettable customer experiences. We're growing fast,experimenting fearlessly, and looking for people who want to do the same.If you're a brand hustler who blends strategy with creativity, loves food, and thrives inculture led marketing, this is your stage.What You'll Own1. Social Media Strategy & Execution ● Lead the overall social media strategy with a pulse on trends, culture, andstorytelling.● Trend Monitoring - Stay ahead of social media trends, adapting and implementing thelatest strategies to enhance engagement and reach● Build and manage the social media calendar - topicals, campaigns, new launches,UGC, collabs.● Oversee end-to-end content creation with our designers, creators, and café teams.● Ensure timely and consistent posting with strong execution across platforms. 2. Influencer Marketing & PR ● Build deep relationships with influencers, creators, and lifestyle media.● Execute buzz worthy campaigns that feel authentic, not transactional.● Lead PR outreach, get our story heard, and amplify our cafe and D2C brand. 3. Brand Collaborations ● Identify and drive brand collabs that feel culture-first (not just logo swaps).● From ideation to rollout, you'll own partnerships that make noise and bring newaudiences. 4. Events & On-ground Activations ● Plan and execute high-impact café events, pop-ups, influencer tastings, andseasonal campaigns.● Collaborate with internal ops teams to ensure smooth execution and post-eventbuzz. 5. Strategic Marketing to Drive Revenue ● Link brand with business drive footfall, trials, and online sales through clevermarketing.● Use data and insight to plan smarter campaigns across digital and physicaltouchpoints. 6. Brand Calendar Ownership ● Maintain and align the master brand calendar: launches, collabs, seasonals, social,and events.● Ensure visibility and clarity across teams with clear planning and executiontimelines. Who You Are 1. Experience: 4–5 years in brand or content marketing2. Influencer & PR: Proven ability to lead influencer and PR campaigns3. Campaign Ownership: Hands-on with end-to-end campaign execution4. Social Media: Strong grasp of social strategy and content planning5. Team Management: Comfortable managing creators, agencies, and internal teams6. Execution: Skilled in project and time management7. Industry Exposure: Experience in F&B or D2C brands (preferred)